In a major announcement, Meta, the parent company that encompasses Facebook, Instagram, WhatsApp and Messenger, revealed that it has implemented changes to its social platforms in Europe. These adjustments will allow Instagram and Facebook users to access the content in a chronological order, thus disassociating themselves from the personalized algorithms that have characterized these networks.
The technology giant’s decision to reconfigure its functionality comes in response to the European Union’s Digital Services Act (DSA), which will come into force at the end of this month. This regulation will have a significant impact on content moderation by technology companies on their platforms.
In a statement made in a statement by Meta’s President of Global Affairs, Nick Clegg, it is detailed that European users will be able to explore features such as Reels (short videos), stories and the search engine on Facebook and Instagram without being influenced by the Meta recommendation algorithms.
Clegg noted: “For example, on Facebook and Instagram, users will have the option to view Stories and Reels only from those they follow, arranged chronologically from newest to oldest. They will also have access to search results based on solely on the words they enter, rather than being customized based on their previous activity and personal interests.”
These changes, according to Clegg, are part of a series of initiatives that Meta is implementing to meet DSA requirements. The company has assigned a team of one thousand employees with the mission of ensuring adherence to these new regulations.
The president of Global Affairs also highlighted that the company is offering greater transparency regarding ads on its platforms and recommendation algorithms, in addition to imposing stricter restrictions on the targeting of advertisers towards adolescents.
However, in the statement there is no mention of Threads, the social network launched this summer, but which has not yet debuted in the countries of the European Union due to its more rigorous regulations compared to the United States or the United Kingdom, where the app is available.
At the same time, TikTok, one of the main competitors of this social network, revealed a similar change to its service in Europe earlier this month.
K. Tovar
Source: Expreso
(Reference image source: William Hook, Unsplash)
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