Adam Mosseri, director of Instagram, reported the change in strategy of the social network, indicating that it will no longer be an app where only photographs are shared, but will focus on four “key areas: Creators, Video, Shopping and Messaging.“
In this new stage, the social network seeks to integrate new ways of interacting through videos, which is why it will expose full-screen videos, immersive, entertaining and giving priority to mobile phones, hoping to become a general entertainment app based on videos and algorithms.
For Mosseri, it is important to evolve according to market demands. “Let’s be honest, right now there is very serious competition. TikTok is so big. YouTube is even bigger,” he said. Therefore, it is necessary for Instagram to evolve and become even bigger.
In addition, the network plans to report some of its news, such as showing users some recommendations on topics. In fact, a few days ago they raised the option to show ‘suggested posts’ in the main feed. As well as the possibility of selecting topics that these contents deal with.
According to what was expressed by the director, people use the search tool to “entertain themselves” and the video is a fundamental element in this search. With these changes, Instagram seeks to consolidate its place as one of the most important social networks in a market that does not stop growing in competitiveness.
From the begining, Instagram has been defined a platform that allows users to interact through images. An app focused, first, on photography, then on images and with a growing presence of video has become a very important tool for electronic commerce.
M. Rodríguez
Source: genbeta.com
