The shopping channel Explore from the social network Instagram was launched last September. Now users, eager for more news, have three new features for a more dynamic experience with Instagram Shopping.
In synchrony with the arrival of the Christmas season, there are facilities for the purchase of preferred items with the “Buy” button. This is the first of the three novelties of Instagram, through which users can organize photos and videos of the products they liked the most in a format similar to the Pinterest boards. First, they must click on the article tab and then go to the “add to collection” option in the lower right corner. It’s like having a personal collection.
The second novelty in Instagram Shopping allows to group in the tab “Shopping” the photos of the favorite articles, where the price will be displayed in each object and the assigned description. This will make navigation faster and more efficient, showing the details clearly and accurately.
In the third place of innovations, the option to buy what the user wants while watching a video shared on Instagram is presented. At the beginning of the video, the client can, simultaneously, click on the “Shopping” button in the lower left corner, to acquire the clothings that are being displayed.
With these three new features, Instagram seeks to capture more users, facilitate navigation and, consequently, reduce the time the customer spends on each item.
M.Pino
Source: Marketing4Ecommerce
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