Future games in the EA Sports ecosystem will expand customization options through the implementation of virtual brand creations, hand in hand with Nike and its SWOOSH community.
EA Sports has announced a collaboration agreement with Nike Virtual Studios to bring the “.SWOOSH” creations to the publisher’s future sports video games, as reported in a statement.
These are tokens stored in a blockchain or NFTwith which players of EA Sports titles will be able to access content that combines “sports and style” and offers “unique opportunities for self-expression and creativity.”
“.SWOOSH” is the Nike community where followers of the sports brand can “create, collect, sell or wear” virtual creations on immersive experience platforms or video games. At the moment, this platform is in a closed beta phase.
(Reference image source: EA, Europa Press / dpa)