German electrical engineering company Siemens is no longer a sponsor of the Bayern Munich soccer club after the previous contract expired at the end of June this year, the company confirmed today.

“Since the start of the association in 2017, Siemens has repositioned itself and has readjusted its corporate strategy, which also affects our sponsorship activities,” the company said in a statement.

“In the future, we will focus our partnerships even more strongly on new products, our digital portfolio and sustainable technologies to best support our corporate strategy”, the text adds.

Bayern is the record champion of the German Bundesliga and has accumulated 11 consecutive titles in recent years.

K. Tovar

Source: MarketScreener

(Reference image source: Saurav Rastogi, Unsplash)

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The news that Binance will no longer be the official sponsor of the Argentine soccer team caused surprise in the sports world. The company decided to terminate the sponsorship agreement due to what they have described as “breach of contract”.

Binance, the world’s largest cryptocurrency exchange, announced its decision through a message shared on the official Binance Argentina account last Monday, without offering additional details on the reasons behind this determination.

The partnership between Binance and the Argentine Football Association, which included the Selección, Argentina national professional soccer team, and La Liga, the top-flight tournament, had been enthusiastically celebrated. During the 2022 FIFA World Cup in Qatar, the Binance brand was present on the jerseys of the players of the champion team, led by star Lionel Messi.

So far, the exchange has not detailed the specific breaches that led to the breach of the deal, and the Argentine Football Association has also not commented publicly on the matter.

Despite this, Binance expressed its intention to continue building relationships with local partners, including universities, and further expand educational efforts and strategic business alliances in Argentina.

K. Tovar

Source: Diariobitcoin

(Reference image source: Kanchanara, Unsplash)

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La entrada Binance broke its millionaire link with the Argentine Soccer Team apareció primero en Bitfinance.

FC Barcelona confirmed an agreement with the company Spotify to rename its stadium from next season, in addition to including the name of the Swedish platform on the front of the Blaugrana club’s shirts for four campaigns.

“The long-term strategic alliance in sports and entertainment, the inclusion of the brand on the men’s and women’s team jerseys and training kits,” the Catalan team said in a statement.

In addition, “for the first time, the global audio streaming platform becomes a regular partner of the stadium, which will be renamed Spotify Camp Nou“, the club said in a statement.

“Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to become a space that can celebrate artists from around the world. As part of the collaboration, for the first time in the club’s history, the Stadium will be converted to be called Spotify Camp Nou,” the statement added.

However, the agreement “approved and signed by the Board of Directors of FC Barcelona“, “is subject to the ratification of the Extraordinary Assembly of Delegate Partners that will take place on April 3 through an electronic voting procedure.”

Within the framework of this new long-term alliance for the property rights of the stadium, which begins in July 2022, it will continue with “the ambitious remodeling of the Camp Nou site, as part of the Espai Barça project that will transform the facilities and the environment of the club in a new integrated Barça entertainment experience open to the city”, said the entity.

K. Tovar

Source: CNN

La entrada FC Barcelona and Spotify reach a sponsorship agreement apareció primero en Bitfinance.

The F1 announced, this Monday, June 29, that Cripto.com will become the new global and inaugural partner of its Sprint 2021 series, which will take place on July 17 and makes the exchange the official crypto sponsor of the career series and NFT partner.

According to published information, the contract amounts to about USD 100 million. In addition to the possibility of a prize, for one of the events, related to cryptocurrencies.

Ben Pincus, Formula 1 Trade Partnerships Director, said: “We will draw heavily on the ‘Crypto.com expertise’ as we explore the world of cryptocurrencies.“

In addition to stating that it is “an area in which we are very interested, and this will be the first time that, as a sport, we can offer fans the opportunity to explore this exciting world as we increase our digital presence.”

For his part, Kris Marszalek, CEO and co-founder of Crypto.com, highlighted that both companies are focused on innovation. “It is in the DNA of organizations like ours to find smart, technological solutions to difficult problems like tackling climate change.“

The exchange has already secured the appearance of its logo on the Aston Martin team, at Formula 1 events, an association that took place last March. For its part, the racing series announced its intention to be “net zero carbon” as a sport by 2030.

M. Rodríguez

Source: es.cointelegraph.com

La entrada Crypto.com and Formula 1 sign strategic partnership apareció primero en Bitfinance.