DuckDuckGo will block Microsoft trackers

In a recent blog post, DuckDuckGo announced that “over the next week” it will be expanding third-party tracking scripts, blocking them from loading on websites, and including Microsoft scripts in browser builds for iOS and Android.

The company will also apply this tracker blocking policy to its browser extensions for Chrome, Firefox, Safari, Microsoft Edge and Opera with beta apps that it will introduce “next month.”

“This extends our protection against third-party tracking, which blocks the loading of identified ‘scripts’ from Facebook, Google and other companies on third-party websites, to include Microsoft tracking ‘scripts,'” he said in this writing. .

With this, it has been recalled that its protection system prevents most third-party trackers from loading during browsing, something that was previously not possible with those developed by Microsoft due to the agreement between both companies.

“We are glad that this is no longer the case. We have not had and do not have any similar limitations with any other company,” said DuckDuckGo, who recalled that Microsoft’s ‘scripts’ “were never embedded” or in its search engine Not even in your apps.

Likewise, it has detailed that advertising on DuckDuckGo is carried out in collaboration with Microsoft, but that the display of these ads is anonymous, since its partner has promised not to create profiles of its users.

“Microsoft Advertising does not associate your behavior with respect to an advertisement with a user profile. Nor does it store or share that information for statistical purposes,” it has argued.

Ad conversions

DuckDuckGo has explained that to assess whether an ad is effective in your browser and conversions are being generated, Microsoft Advertising uses scripts with the domain bat.bing.com. However, if advertisers want to detect conversions from their ads on DuckDuckGo, their security solution will block requests from this server.

He has commented that to replace this system and its dependence on bat.bing.com, as well as the effectiveness of these ads, he has begun to work on a specific architecture, just as Safari already does with the Measurement of private clicks (PCM) and Firefox in Interoperable Private Attribution (IPA).

“We believe this work is important because it means we can improve the advertising-based business model that countless companies rely on to offer free services by making it more private, rather than scrapping it altogether,” the announcement concludes.

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Source: dpa