Mondelēz Venezuela celebrates the 60th anniversary of Club Social, one of its most iconic brands, inviting consumers to participate in a Promotion with a Purpose together with Farmatodo to support the nutrition programs of the Dividendo Voluntario para la Comunidad.
“Our vision is to celebrate an iconic brand like Club Social, reinforcing the commitment we have with the country, creating value and positive impact and what better way than giving priority to the beneficiaries of an institution like the Dividendo Voluntario para la Comunidad,” he stated. Alva Meléndez, Marketing Director of Mondelēz Venezuela.
From September 1 to September 3 % of the sales of the original and comprehensive Social Club will be donated to the nutrition programs of the Voluntary Dividend for the Community, favoring an important group of locations in the metropolitan area. This is one of the activities framed in its anniversary campaign “60 years sharing it with you.”
“We are pleased to support Mondelēz Venezuela on the anniversary with the purpose of Social Club, to benefit the Dividendo Voluntario para la Comunidad, an organization of which we are also members, thus adding to our mission of improving people’s lives,” said Bettina Suano, Marketing Director of Farmatodo.
«We are a company with more than 8 decades of roots in the country, we have seen generations of Venezuelans grow, actively maintaining a strong commitment that makes us foster alliances that allow us to contribute and be able to give back to the community the support and affection that we have always received. have shown,” Meléndez added.
Mondelēz is a company with a long-term vision, which is an important part of the Venezuelan industry. Through initiatives like this, it reaffirms its commitment to empowering consumers so that they can enjoy the ideal snack at all times.
Venezuelan cookie with quality seal
Club Social was born in 1963 in the San Martín plant of what was then the La Favorita Cookie Factory, which was later purchased by the National Biscuit Company to form Nabisco La Favorita. In 1979 Mondelēz opened its production plant in Barquisimeto, and since that moment, the Club Social cookie has been produced there uninterruptedly.
Since its creation, this Venezuelan-flavored cookie has been keeping the hearts of consumers throughout Latin America. “This fills us with pride because it reflects the quality and relevance of a brand from our country and the way in which this special flavor born in Venezuela has managed to carve out a special place in the markets of the region,” said Meléndez.
Thanks to its versatility and its unique sweet-salty flavor, Club Social is perfect to always carry and enjoy in moments of craving with toppings, precisely both sweet and salty. Since its creation, this cookie with a Venezuelan seal of quality has become the pioneer of its sweet-salty category and an essential product in the country’s homes.
With information from Mondelēz Venezuela, Grupo Plus, social networks and other media
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