Within the framework of the 12th Anniversary of MásQueDigital (MQD), an organization focused on the development and provision of services in the areas of Digital Marketing, e-Branding and Computer Security –including reputation management and protection –, its general manager, Mr. engineer Lino Simoes, explained the application and use of the concept of Strategic Management in his day-to-day and corporate processes.
“Strategic management is a process in itself, which facilitates obtaining as well as organizing qualitative and quantitative information, which is used for decision-making in a more efficient and productive way. The application of Strategic Management allows the continuous monitoring of events and internal and external trends in which organizations operate. In addition, Strategic Management provides the theoretical framework for action, which is found in the philosophy of organizations and in the mentality of their employees, allowing situations to be analyzed in a common language and thus deciding on the actions that should be taken. undertake in a reasonable period of time.
For Simoes, it is a key tool that serves to trace efforts based on the achievement of the objectives established, and also a very useful instrument with respect to the follow-up of the adaptations, changes or transformations decided and ordered, which must occur to achieve success. And therefore, the fulfillment of the objectives set in the companies with the maximum participation and collaboration of the immediate managers who, in turn, exercise an important leadership function in the organization. All this adds value, boosts performance and materializes continuous achievements or successes –whatever we want to call them–, taking into account and at the same time the constant innovation that is part of the present and the future.
Lino Simoes adds: “Strategic Management has the ability to identify, through some of its techniques, the circumstances in which a company finds itself. That is, it visualizes its state of affairs: the opportunities and strengths it has, as well as the threats and weaknesses it faces. In sum, it clarifies all kinds of problems or difficulties that occur inside or outside the company, in order to establish tactics and solutions that, after being analyzed, selected and executed, counteract those problems”.
However, the experienced manager notes that to achieve the successful execution of new procedures, including strategies, “you must have employees and collaborators, in addition to being talented, sufficiently motivated and committed to establishing new goals, standards and policies, and the necessary resources must be possessed so that such formulated directions are traveled in an enthusiastic and effective manner”. So, it is essential to motivate and encourage managers in this line of responsibility, in any organization, so that they feel attracted and willing to give everything for everything. “That makes the difference between organizations that grow and develop and those that stagnate or regress.”
MQD: 12 years focused on serving their clients well and with an outstanding social responsibility
Every day, companies around the world miss out millions of US$ due to brand management failures and poor promotion of their products or services on the web. In today’s world, this situation becomes more and more frequent, while the Internet opens up a series of challenges that stimulate us to be more innovative and efficient, says MQD in one of its corporate documents.
“At MásQueDigital (MQD), in line with the thinking and guidelines of our founder and CEO, Rafael Núñez, we combine organic solutions with the latest technologies to provide strategic plans that safeguard the image of our clients’ brands, while they maintain its corporate message consistently and the positive aspects of its image and identity are promoted”, highlights Simoes. “We are a company that combines technological, marketing, security and communications expertise.” In parallel, MQD has carried out notable and persistent work in the area of corporate social responsibility (CSR), benefiting vulnerable populations and empowering entrepreneurs.
There are more than 12 years of success, also adding the trajectory of a magnificent team (…) as states our motto: #ContigoSomosMás
This is how MásQueDigital arrives at a new anniversary, and celebrates it by demonstrating its leadership in the sector and being stronger than ever.
Founded in 2010, by Rafael Núñez, MásQueDigital (MQD) has come a long way since its beginnings in Venezuela, with current international recognition.
With information from MQD and personal conversation
