Instagram has implemented in its social network purchases directly from the conversations that users have with small businesses, a novelty that includes payment and order tracking.
Every week, more than a billion people contact businesses through Meta applications to answer questions about their products and services, seek help or simply to interact with their content.
This relationship between the user and a small business has been extended with the possibility of buying products directly from the chat thread, as reported by Instagram in a statement. This possibility will be available as long as the business is qualified by the platform.
The user, just by starting a conversation with the business, can, in addition to answering their questions, place a purchase order and pay it instantly using Meta Pay. From this conversation thread you will also be able to track your order.
The novelty of the social network allows small businesses to start selling through Instagram before establishing their digital commerce in the stores of this platform and Facebook.
Source: dpa
