Twitter works to incorporate subscriptions

The social network would be preparing the possibilities for users of the platform to pay in order to obtain exclusive functions

Twitter is preparing new ‘premium’ subscriptions in which users of the platform pay to access exclusive functions, and the company has confirmed that after testing this feature, it plans to launch it worldwide.

The platform has been working internally since early 2021 on new paid subscriptions to access features such as the use of the Tweetdeck scheduler, as reported by Bloomberg. It also announced new features in February such as Super Follows, paid subscriptions that for $ 4.99 per month allow users to access exclusive tweets.

At the moment the new functions were announced only as a test to develop a new business model, but now Twitter has attended the J.P. Morgan, and has provided more details on its new payment features.

The CFO of the social network, Ned Segal, acknowledged that currently, “advertising accounts for 85% of the benefits” of the platform, but that they hope to have a “lasting business” with the arrival of the two new types of subscriptions: Super Follows and ‘premium’ subscriptions, both paid.

“You’ll hear more of this in the coming months as we test and learn more and ultimately implement it for people around the world,” Segal said.

K. Tovar

Source: dpa

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