The metaverse adds more participants every day and the sports world is no exception. This is how La Liga announced an agreement with the South Korean company TVM, specialized in blockchain technology and the development of virtual universes, which has allowed it to launch its own metaverse, called Triverse.
The contract signed between La Liga and TVM will last for two and a half years. The purpose is to create “a world adapted to new technologies and where everything is possible for the participants” as indicated by Vice President of TVM, Yoon Chul Kim.
Triverse will be a space focused on fan experiences, who will be offered a platform where they can “live their passion for the beautiful game from a new perspective.”
Jorge de la Vega, Commercial and Marketing Director of La Liga, highlighted that “La Liga is always looking for new ways to offer its best product to a global audience, a process that needs to have the best partners for it. The agreement with TVM will allow us to reach an ecosystem with unparalleled potential, such as the metaverse”.
The sports metaverse, a new way of relating
Every day the metarverse takes possession more in the global market both inside and outside the technological ecosystem from which it emerged. An example of this is observed in the sports world, which is increasingly integrated into the digital sphere.
With the release of Triverse, football enters the world of the metaverse. For La Liga and TVM with this “new metaverse” an official space is created that will offer information on the teams that make up the division: “press conferences, announcements, summaries of the matches and even material about the players, such as interviews and particular information from them”. As well as the possibility of viewing “La Liga matches from this metaverse, as in the case of the digital universe of Serie A”.
The consumption of this content within the virtual space will allow users to “generate rewards in the form of NFTs” that will be used to “promote and maintain the economy within Triverse, starting from the virtual market that TVM owns”, which poses a new way of connecting and relating between football and its followers.
According to Yoon Chul Kim “Technology changes and moves continuously and rapidly. We too must be prepared for the next technological breakthrough. For now, that is digital transformation, and one of the best ways to successfully deliver digital sports content to users, combined with content that is not necessarily sports-oriented, is the metaverse. Together with La Liga, TVM will create a world where nothing is impossible and everything is possible.”
M. Rodríguez
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Source: marketing4ecommerce.net
