The entertainment platform TikTok signed an agreement with the San Sebastián Festival, which will take place between September 16 and 24, 2022, with the aim of bringing Spanish film culture closer to the community of more than one billion people in the world that make up the TikTok social network.
TikTok, like the cinema, allows you to discover and share stories through videos. The social network “is a window to the world that brings together trends and breaks down barriers, creates a new form of expression and inspires its users, offering more solutions to entertain its community and unleash its creativity”.
The director of the Festival, José Luis Ribordino, considers the agreement to be very important and positive because it makes it easier to specify the contents of the event through new technologies and digital languages. “The profession of the festival is to take care of all the spectators, and TikTok is a good ally in this mission.”
A Festival for innovation
It is the first time that the San Sebastián Festival is linked to a mobile phone platform, which demonstrates a challenge for innovation, new forms of inspiration and entertainment for the cultural event.
TikTok’s alliance with the most important film festival in Spain and the world strengthens the social network’s commitment to promoting internal and external culture and entertainment.
The alliance makes the social network a relevant partner for festivals, in addition to offering its users the opportunity to access a wide variety of “exclusive content and unique festival moments, covering the platform’s characteristic language, to be discovered alongside with the various creators.
The followers of the TikTok platform will also be able to observe the events that occur behind the scenes, such as the departure and arrival of the stars and guests of the Festival, hold meetings with the artists in an unusual way. They will also be able to participate and experience the magic of the San Sebastián Festival through the official TikTok account of the festival @sansebastianfes.
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