Spotify advances the use of artificial intelligence and improves its personal DJ Livi based on algorithms that select music playback based on user preferences.
The AI DJ feature used advanced “machine learning and natural language processing” models.
Among its functions is suggesting songs and serving as a guide to the listener in the streaming experience, thanks to the fact that it can “learn and adapt to your tastes in real time. Thus, as users interact with the platform, Livi analyzes their preferences and listening behaviors, adjusting its recommendations to offer an increasingly personalized experience.”
Spotify has improved its product launched in 2023 to adapt to the Latin American and Spanish markets, “so it is able to suggest music that reflects the rich and diverse musical culture” of these regions.
But the news does not only apply to listeners, as Spotify also connects artists and record labels who see in Livi “an opportunity to reach new listeners and increase their visibility on the platform.”
To enjoy Livi DJ, users only need to update to the latest version and look for the AI DJ option in the main menu.
M.Pino
Source: fayerwayer
(Reference image source: Alexander Shatov in Unsplash)
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