Netflix confirmed the test in a random way on its platform, which prevents the user from choosing what they want to watch, and announced that it will reach the whole world during the first half of this year.
The technology company referred, in its results for the fourth quarter of 2020, the test of a feature that allows users to see a title chosen for them instead of browsing the options offered by the platform.
This test refers to the random play button that the company has been testing in several countries for some time, located on the home page, under the profile. By clicking on it, the user will see a film, series or documentary selected by the platform’s algorithms.
In the results, the company also indicates that this feature will be rolled out to users around the world sometime in the first half of 2021.
Netflix also reported that in the last quarter of 2020 it increased its number of subscribers by 36.5 million, reaching 203.6 million subscribers.