The average user’s interest in Facebook has plummeted by almost 90 % in the last ten years, according to a study carried out on the current popularity of the social network after its conversion into Meta.
The investigation carried out by the financial information medium Bankless Times highlights that the volume of searches for the term Facebook fell by 87 % in the last decade, according to data collected in trends between January 2013 and January 2022.
“The problem has been exacerbated by the loss of traction with the youth despite the name change to Meta“, he explains. In this sense, the study adds that the social network “is having problems attracting users under 30 years of age.”
The platform, which is used by nearly 2 billion daily users, faces a problem that may “limit its future growth.” The latest known data from Facebook shows a drop in the number of active users in the third quarter and in the fourth quarter of 2021.
From Bankless Times they remember the words of the CEO of Meta, Mark Zuckerberg, who acknowledged in February that his company is losing users due to the success of TikTok. In this sense, the CEO announced that his company was focusing on the short video format of reels to confront the Chinese company.
K. Tovar
Source: TyCSports
