Instagram will continue to prioritize the reels strategy

The social network confirmed that its strategy is based on prioritizing the publication of content through reels

Instagram reiterated its intention to prioritize videos and, specifically, those belonging to the reels section, instead of focusing its commitment on static feed publications soon.

Meta, owner of Instagram, has been working on the redesign of its application for months, after revealing that reels currently represent more than 20 % of the time that people spend on the social network.

Among some of the modifications that she has carried out, the most outstanding is that of a new feed interface, which offers the content in full screen, very similar to the TikTok format.

Also, the company recently tested a new option that converts all the videos that are published in this section, a strategy with which it hopes to “simplify and improve the video experience”, as confirmed by a Meta spokesperson.

These changes, still in the testing phase and to which only some users have had access, have not been well received by the social network community, which indicates that the reels act to the detriment of the usual feed publications.

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Source: dpa

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