In Mexico, Hyundai is celebrating a decade of success and is consolidating itself as one of the ten best-selling brands. Since its arrival in May 2014 with three initial models, the prestigious Korean automotive brand has expanded its range and now offers everything from subcompact cars to midsize SUVs, and recently, its first electric vehicle.
According to the digital media México AS, Hyundai has been placed on the list of the best-selling car brands, which dominate more than three quarters of total Mexican sales in this sector of the economy.
Juan Carlos Ortega, director of Hyundai in Mexico, explained that: Hyundai landed in Mexico with a well-defined strategy and a detailed analysis of the preferences of the local consumer. Unlike other brands that have entered the Mexican market with less clear tactics, Hyundai focused from the beginning on building lasting relationships with its customers and partners. This strategy has been key to its success and permanence in the competitive Mexican automotive market.
In its early years, Hyundai quickly earned a good reputation thanks to its focus on quality and customer satisfaction. Initial models such as the Grand i10, Elantra and Tucson proved popular with Mexican consumers. With effective marketing campaigns and a strong focus on customer service, Hyundai managed to establish itself as a trusted and desired brand.
Throughout these 10 years, Hyundai has significantly expanded its model range. Today, the brand offers more than ten in the Mexican market, including subcompact cars, sedans, SUVs and, most recently, a 100% electric vehicle, the Ioniq 5; This model is an impressive example of Hyundai’s capabilities in the field of electric mobility. So diversification has allowed Hyundai to satisfy a wide variety of tastes and needs, consolidating its position in the market.
With the introduction of hybrid models (Santa Fe and Tucson), and the launch of the Ioniq 5 (100% electric), Hyundai is showing its commitment to sustainable mobility. This focus on sustainability not only responds to global trends, but also adapts to the specific needs of the Mexican market.
At the same time, the head of Hyundai marketing in Mexico told AS that design has been a key factor in success in the Mexican market. Its philosophy, which includes elements such as parametric design language (a process based on an algorithmic scheme that allows the expression of parameters and rules that define, codify and clarify the relationship between design requirements and the resulting design), has allowed the brand offer vehicles that are not only visually appealing, but also offer excellent functionality and technology.
Juan Carlos Ortega also mentioned that Hyundai is not just a car brand, it is a global conglomerate with a wide range of interests and capabilities. From its own steelmaker, Hyundai Steel, to its logistics company, Hyundai Globis, and its digital and creative agency, Inmotion, Hyundai has the resources and experience to continue to innovate and grow. This comprehensive approach ensures that Hyundai can continue to offer high-quality products and services to its customers in Mexico and around the world.
The representation of the brand in Venezuela offers attractive advantages, among other things, financing, an extraordinary guarantee and support, as well as more than twelve models available for immediate delivery. One of the various Hyundai dealers always willing to provide timely information and useful advice is Iksan Motors, located in Las Mercedes (Caracas).
With information from Mexico AS, Hyundai and social networks
(Main reference image source: Hyundai Motor Group on Unsplash)
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