Hyundai Venezuela has joined the excitement of the 2026 World Cup with an initiative designed to bring the brand closer to thousands of Venezuelans: a raffle for a brand-new Hyundai Creta, completely free, under the concept “ConCRETA tus sueños” (Make Your Dreams a Reality), a play on words that combines the aspirational spirit of the campaign with one of the brand’s most recognized models.

 This initiative is part of Hyundai Motor Company’s global alliance as FIFA’s official mobility partner, reaffirming the brand’s commitment to sports, innovation, and experiences that connect people. During this season, Hyundai Venezuela invites the public to dream big, participate, and experience the World Cup movement from a unique perspective: the possibility of turning a dream into reality.

How to participate

As part of the promotion, every Thursday, from June 11 to July 19, the brand will publish weekly challenges on its official website, http://www.hyundaivenezuela.com. These challenges will allow participants to accumulate more opportunities to win, keeping the interaction alive throughout the championship and making each week a new chance to get closer to a brand-new Hyundai Creta.

“Make Your Dreams a Reality” was created as an invitation to move towards what each person wants to achieve. For Hyundai, each vehicle represents much more than just mobility: it represents stories, goals, beginnings, and important moments in the lives of those who trust the brand. With this campaign, the Hyundai Creta becomes the symbol of those dreams that can take shape and be set in motion.

In addition to the digital campaign, Hyundai Venezuela maintains active displays in some of the country’s main shopping centers, bringing its portfolio closer to customers, families, and soccer fans. Currently, the brand has a presence in Sambil Caracas, Centro Comercial Ciudad Tamanaco (CCCT), Cerro Verde, Sambil Barquisimeto, and Sambil Valencia, spaces where visitors can get a close look at Hyundai models and experience the brand during the World Cup season.

 As part of this celebration, Hyundai Venezuela is also announcing a special promotion for the Hyundai Tucson, available exclusively during the World Cup. Those interested can trade in their used vehicle as partial payment for the purchase of a new Hyundai Tucson, subject to evaluation, availability, and conditions established by the authorized dealer network.

With this initiative, Hyundai Venezuela reaffirms its commitment to the country, fostering experiences that connect the excitement of soccer with the innovation, design, safety, and reliability that characterize the brand. In each activation, exhibition, and weekly challenge, Hyundai invites Venezuelans to participate, share, and continue moving toward new stories.

Complete information about the raffle, weekly challenges, participation requirements, and special Hyundai Tucson promotion will be available on the official Hyundai Venezuela website and its authorized digital channels.

About Hyundai Venezuela

With more than three decades of presence in the country, Hyundai continues to accompany Venezuelans with vehicles designed to provide confidence, comfort, and mobility experiences that drive new stories.

Information and images are for illustrative purposes only, courtesy of Hyundai Venezuela

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FIFA indicated that preparations for the next World Cup, which will be held between Mexico, Canada and the United States in 2026, have begun. The organization has stressed that they will make a great effort to reduce the costs of the event.

According to a recent FIFA announcement, the 2026 World Cup, which will feature 48 teams, will be “low cost”. The challenges are not only financial, but also logistical, since the matches go from 64 to 100 due to the increase in the teams that will participate.

The 2026 appointment will be shared between Mexico, Canada and the United States, with an estimated cost, according to a report by The Boston Consulting Group, of two billion dollars.

The figure would be considerably below the 200 billion of the Qatar 2022 World Cup, where the victory went to the Argentina team.

However, it is important to consider aspects that could increase the amount of two billion dollars, such as security, advertising and marketing, technology, logistics, communication services, among others.

It is still too early to estimate the earnings of the 2026 World Cup. The promise of a “low cost” event has multiple challenges ahead, beyond the fact that the three countries have the infrastructure for the matches.

M.Pino

Source: finanzasdigital

(Photo: expansion.mx, via web)

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MLS invests in training centers with a strategic partner. The North American soccer league has reached a ten-year agreement with Toca, a company specializing in the promotion of indoor soccer centers. The economic details of the operation are unknown.

With this alliance, which has been articulated through MLS Emerging Ventures, its subsidiary for investments in emerging companies and technologies, the North American league hopes to accelerate the soccer boom in the region when there are four years left to host the next World Cup.

Toca is the largest operator of indoor soccer training centers in North America, with 28 centers already active and several more to open soon, and its offer includes sports practice, but also entertainment spaces and theme restaurants. From this second segment is the Toca Social that opened at The 02 in London, as the first bet outside the United States and Canada.

The result of this expansionist plan is also the entry as an investor of Harry Kane, Tottenham Hotspur striker. The company highlights in a statement that its portfolio “will grow significantly in the next ten years.”

Accelerate the growth of soccer in North America before the 2026 World Cup

“Major League Soccer is delighted to partner with Toca to accelerate the growth of soccer in North America ahead of the 2026 World Cup,” said MLS Commissioner Don Garber. For his part, Yoshi Maruyama, CEO of Toca, added that “this partnership will serve as the foundation for the long-term growth of soccer in North America.”

Founded in 2016, Toca has a board of directors that brings together experts and senior managers from companies from different sectors immersed in the sports industry: from Julie Haddon, director of marketing for the United States Women’s Soccer League (NWSL), to Erik Anderson, former president of Topgolf, to Celeste Burgoyne, president of Lululemon in America.

With information from Puro Vinotinto

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