Singer Justin Bieber is on Truth in Advertising’s (TINA.org) list of celebrities who have been criticized for allegedly promoting non-fungible tokens (NFT).

In addition to Bieber, there are other celebrities such as athletes Floyd Mayweather and Tom Brady, music icons Eminem and Snoop Dog and several actresses, including Gwyneth Paltrow.

The organization indicated that it sent letters to the celebrities days ago, where they exposed their complaints and warnings about the potentially harmful effects that the tokens can have on the public.

TINA.org wrote that the celebrities mentioned above may be violating the Federal Trade Commission’s (FTC) rules regarding the use of endorsements and testimonials in advertising and the requirements for influencers.

The advocacy group links to the FTC website, which states that influencers must disclose any material connections to the brands they endorse, and make disclosures clear, unequivocal, and conspicuous, and within the endorsement.

K. Tovar

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Source: Cointelegraph

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Meta has updated its policies to address the issue of fraudulent reviews on Facebook Business Merchant Pages and to set out the type of reviews customers can leave on the products they purchase.

The company implemented the new “Community Comments Policy“, which it created based on the regulations already in force on the content allowed to users and those referring to advertising and commerce for companies. It is currently available in the United States.

The new measures seek to offer “clearer guidelines on what types of comments are allowed on Meta products,” as noted on its Facebook Business page. And, specifically, to state that it “specifically prohibits review manipulation, incentivization, irrelevancy, graphic content, and spam”.

The company expects that the reviews and comments left by users on the business pages are based on real shopping experiences, since it understands that these publications help potential customers to decide on the purchase of a product.

As with the rest of the content and comments, the moderators and automatic systems will review the reviews to verify that they comply with the community norms, being able to withdraw those that do not.

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Source: Europapress

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