Nokia announced the establishment of Nokia Federal Solutions (NFS), an innovative business unit focused on providing secure technology solutions for U.S. federal government agencies. The Finnish company reported on this strategic step in a statement.

The main purpose of NFS is to develop solutions that are tailored to the particular demands of US federal agencies, leveraging Nokia’s technology and product portfolio. This includes IP routing, optical networks, 5G, private wireless networks and tactical private wireless networks, the company detailed.

Nokia notes that the creation of this new business unit has been driven by the recent acquisition of Fenix Group, a recognized provider of secure tactical private wireless solutions for defense.

Mike Loomis, President of Nokia Federal Solutions, emphasized: “The U.S. government faces complex communications challenges. With Nokia Federal Solutions, we are strengthening our support for the U.S. Government by investing in an entity dedicated to providing the technology, expertise and local presence needed to help federal agencies achieve their mission goals.”

Loomis added, “We are investing to become the .S. Government’s trusted partner for 5G solutions”.

Tommi Uitto, president of Nokia Mobile Networks, stressed that the launch of Nokia Federal Solutions represents a “significant step” in the development of Nokia’s defense business.

K. Tovar

Source: Telemadrid

(Reference image source: M. Renim, Unsplash)

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The Finnish technology company Nokia changed its logo after 60 years in the market, as part of a new business strategy focused on user preferences and new technologies.

This important step of the brand was deployed on social networks, which was announced at the opening of the Mobile World Congress 2023 this Monday, in Barcelona, Spain.

The old Nokia icon had penetrated the public with its well-known logo in blue. Now, the logo is shown with more stylized and simple lines, in five different colors.

According to Nokia CEO Pekka Lundmark: “The strategy is based on three stages: reset, accelerate and scale.” The reset stage culminates with the presentation of the new logo, to give way to the second stage.

The brand has its sights set on new technologies, the metaverse, the interaction between the physical and the virtual, user preferences, 5G, gamers, among others.

M.Pine

With information from agencies, national and international media

(Reference image source: social networks)

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The telecommunications and technology company Nokia decided to apply a new strategy for the mobile segment, deciding to “attend to niche markets that use mid-range and low-end mobiles.”

The marketing director of the company HMD Global, the brand’s controlling company, Adam Ferguson, explained that “manufacturing an $800 phone doesn’t make sense to us right now.”

According to Adam Ferguson, the company is not interested in continuing to contest the top-of-the-line niche online, adding that the HMD “doesn’t want to get involved in a massive spec war with others” and chose to symbolize “something very different.”

Nokia focuses on the prepaid market

HMD Global tried to strengthen itself by trying to satisfy all “price ranges, conquer the segment of basic phones.” As well as innovating in high-end mobiles, developing rapid updates and “offering a clean Android One experience”, with the purpose of satisfying the world market while they aspired to reinstall themselves by evoking the brand’s fondness.

In 2019 and 2020, the company registered negative numbers that deepened as a result of the pandemic. However, the increase in sales in mid-range and low-end devices allowed Nokia to improve its revenues and become a profitable company in the last six quarters.

Given the significant success, Nokia will be emphasizing these segments and expects greater success in the results of the strategy when the brand is no longer associated with the high-end market.

From now on, the company is focused on becoming “the brand with the greatest impact in the world of unlocked prepaid mobiles.”

M. Rodríguez

Source: wwwhatsnew.com

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The Mobile World Congress will be held from today in Barcelona, Spain, with the combination of virtual conferences and some exhibitions in the conference center of the city.

The most important companies in the sector such as Samsung, Nokia, Google and Facebook will have a virtual participation, due to covid-19. But Huawei, which is sanctioned in the United States, which has caused a sharp drop in its sales, is the main company that will have a physical presence at the event.

In the annual mobile phone congress, unlike past editions, there will be no launches of new models or equipment by the main manufacturers in the sector. However, some small Chinese and European companies will take advantage of the event to expose their novelties.

The general director of the association of telecommunication operators GSMA, which organizes the show in Barcelona, ​​Mats Granryd, explains that obviously “the event will be very different compared to previous years”. This year the event will have three rooms out of the eight it normally occupied.

The organizers estimate a maximum of 50,000 visitors, but they really believe that 35,000 will attend. The organizations in the sector will send, for the most part, their senior managers, reducing the number of employees that they normally transfer.

Granryd also stressed that to enter the room, attendees must present a negative covid test with less than 72 hours of completion, wear high protection FFP2 masks and follow the direction of circulation set in the corridors.

It was known trah Elon Musk will present on Tuesday his Starlink satellite Internet project, which aims to offer high-speed access throughout the planet. The rest of the conferences will analyze topics such as the global deployment of ultra-fast 5G Internet networks, the increase in demand for connected objects and telemedicine.

M. Rodríguez

Source: bancaynegocios.com

La entrada The Mobile World Congress begins in hybrid format apareció primero en Bitfinance.