The Mobile World Congress begins in hybrid format

The Mobile World Congress will be held from today in Barcelona, Spain, with the combination of virtual conferences and some exhibitions in the conference center of the city.

The most important companies in the sector such as Samsung, Nokia, Google and Facebook will have a virtual participation, due to covid-19. But Huawei, which is sanctioned in the United States, which has caused a sharp drop in its sales, is the main company that will have a physical presence at the event.

In the annual mobile phone congress, unlike past editions, there will be no launches of new models or equipment by the main manufacturers in the sector. However, some small Chinese and European companies will take advantage of the event to expose their novelties.

The general director of the association of telecommunication operators GSMA, which organizes the show in Barcelona, ​​Mats Granryd, explains that obviously “the event will be very different compared to previous years”. This year the event will have three rooms out of the eight it normally occupied.

The organizers estimate a maximum of 50,000 visitors, but they really believe that 35,000 will attend. The organizations in the sector will send, for the most part, their senior managers, reducing the number of employees that they normally transfer.

Granryd also stressed that to enter the room, attendees must present a negative covid test with less than 72 hours of completion, wear high protection FFP2 masks and follow the direction of circulation set in the corridors.

It was known trah Elon Musk will present on Tuesday his Starlink satellite Internet project, which aims to offer high-speed access throughout the planet. The rest of the conferences will analyze topics such as the global deployment of ultra-fast 5G Internet networks, the increase in demand for connected objects and telemedicine.

M. Rodríguez

Source: bancaynegocios.com