NEXUS Cultural, a place where art and faith converge, was formally inaugurated, receiving the corresponding blessing and a visit from the media and journalists who toured its facilities.

This was the public presentation of its spaces, dedicated to the display and promotion of works of art, which also hosts interesting discussions and other events, featuring creative areas and resources for networking.

A visit not to be missed

The inaugural exhibition, titled “Devotions,” brings together both established and emerging artists who have expressed their art and spiritual sensitivity through various media, including paintings, sculptures, jewelry, and religious crafts.

NEXUS Cultural has a pleasant dining space that invites visitors to enjoy a moment of relaxation accompanied by a good coffee. It is located on Alfredo Jahn Avenue and Fifth Street in Los Palos Grandes.

Video of the opening ceremony with media and journalists

On-site coverage by Grupo El Sumario

Audiovisual production: Jesús Ramírez

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From Venezuela, engineer Lino Simoes, general manager of MásQueSeguridad (MQD), urges Latin American companies to rethink cybersecurity as an “essential investment for business resilience,” highlighting that cyberattacks in the region increased by 40 % in 2024, according to the OAS-CICTE.

“In challenging economies like ours, every dollar counts. But reducing cybersecurity to an ‘expense’ is a catastrophic mistake: protecting data means ensuring business continuity,” Simoes points out. “A single breach can cost up to four times more than implementing robust solutions, not counting reputational damage.”

Why is investing in cybersecurity profitable?

Lino Simoes bases his position on three pillars:

1. Protection of critical assets:

“78% of Venezuelan SMEs depend on digital data (according to CAVEDATOS). Losing them to ransomware paralyzes operations and generates fines as a result of international data protection regulations.”

2. International competitiveness:

“Companies with ISO 27001 certifications access global markets. Investors demand security guarantees. 65% reject projects without clear protocols (as reflected in the Deloitte LATAM 2024 Study).”

3. Long-term savings:

“Early vulnerability detection reduces remediation costs by 90%. Clients in Colombia and Panama recover their investment in 18 months.”

Landmark case

– A Venezuelan agro-industrial company avoided losses of USD $280,000 after a phishing attempt targeting its financial department, thanks to MásQueSeguridad’s proactive monitoring system. The previous investment was USD $12,000.

A compelling statement

“The right question is not: Can we afford to invest in security? But rather: Can we risk not doing so?” Simoes states, adding that “in Latin America, where digital fraud is growing by 25% annually, this determines which companies survive.”

About MasQueSeguridad

– We are a leading cybersecurity solutions firm for Latin America, based in Venezuela. We specialize in ISO 27001 audits, incident response, and digital awareness training.

Contact Information

Mail: contacto@masqueseguridad.com.ve

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In commemoration of its tenth anniversary, Fundasitio organized a gastronomic and spiritual adventure that transcended words and delved into the inner wisdom and interconnection of its attendees. The event, led by Rafael Núñez (president), Lino Simoes (director), Douglimar Rojas (director), María Daniela Velasco (ambassador) and César Zurita (ambassador), brought together hearts committed to Venezuela.

They highlighted the participation of Richard Tovar, founder of Agencia Ídigo with his conference: “The will makes an impact when value is added”; and María Daniela Velasco, ambassador of Fundasitio, as an artist of the heart, energy coach and personal resilience mentor that she is, along with her firm commitment to the cause and her focus on creating fairer and kinder realities, reflected in her conference: “A life centered on the heart.” Impact with purpose, reason and union of wills.

Also, Shia Bertoni contributed and contributed with his reflection on: “Life with purpose”, inspiring attendees to unite in will and support for Fundasitio. Together, weaving bonds of solidarity and transforming hearts for Venezuela.

Rafael Núñez and his team celebrated this great and special anniversary in order to exalt Corporate Social Responsibility in Venezuela and the social impact of socially responsible companies, organizations and initiatives such as: MásQueDigital, MásQueSeguridad, Kitzalet, El Sumario and Doble Llave, inspired by “Hearts with Will,” echoes of transformation for humanity.

Ambassadors and allies such as the Lee Hamilton Steakhouse restaurant; Richard Tovar, founder of Agencia Ídigo; Shia Bertoni, ambassador of Fundasitio; Félix Ríos Álvarez, founder of Opción Venezuela A.C.; Banplus Banco Universal C.A.; Giuseppe Cammisuli (Cammsax, saxophonist musician); Mimos Venezuela (Fée Guédez) and special volunteers, together with Fundasitio, promoted and achieved a space, a memorable moment, full of emotion, teachings, inspiration and motivation, generating links and connection between the heart, spirituality and gastronomy.

The event was also an opportunity to enjoy flavors and gastronomic harmonies, under the guidance of César Zurita, ambassador of Fundasitio, who expressed his pride in supporting this supportive and kind work, together with the gastronomy of Lee Hamilton and the allied wines of Wine Tasting Friends.

“Proud to be an Ambassador of Fundasitio, celebrating 10 years of this great work, which imparts kindness and solidarity to others, it was a pleasure to support the gastronomy of Lee Hamilton and the allied wines of my Gastronomic Adventures Wine Tasting Friends and (@ dbcatas – Instagram).  May there be many more years,” he noted.

For his part, Félix Ríos Álvarez, founder of Opción Venezuela, through his special moderation, highlighted how Fundasitio has connected with committed people and continues to multiply its impact with passion and action:

«Ten years have passed, and for me it is an honor to witness how Fundasitio has been connecting with people who listen to its purpose and promoting a movement of hearts with purpose. This celebration was a magnificent opportunity to continue linking, educating and transforming; Now they exist and have the possibility of continuing to multiply impacts of passion and action in every corner. I congratulate you and encourage you to continue your legacy.

The event concluded with a special thank you from Douglimar Rojas, director of Fundasitio.

“At Fundasitio, as pioneers of digital integration, we continue to create solutions that enhance the growth of the country. We are especially grateful to our collaborators, especially Hearts of Will, for their commitment to humanity and their passion for shared values. To each of you, thank you for building a better future!.”

For more information, visit the Fundasitio website or contact us through their social network on Instagram: @fundasitio, or by email: info@fundasitio.org.

We invite you to contribute with purpose! And join the Hearts with Will, purchasing a book, available on Amazon: https://www.amazon.com/dp/B0BPGX319Y Link, educate and transform realities.

In-person coverage and information from Fundasitio and other social organizations

Audiovisual production: Ida Febres

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For engineer Lino Simoes, general manager of Más Que Digital (MQD), a company’s reputation has become an invaluable asset in today’s highly competitive world of business marketing. To the point that it is no longer just any component or element within marketing; On the contrary, it is something fundamental that must be part of every essential and integral strategy and that can make the difference between the success and failure of an organization.

“Building and maintaining, preserving and developing, a positive reputation requires a continuous focus on quality, in the pursuit of customer satisfaction.”

– Let’s explore how a solid reputation can influence brand perception, customer loyalty and the organization’s achievements, invites the MQD specialist and spokesperson.

Importance of reputation for companies

Simoes insists that the importance of reputation for companies is significant and encompasses a series of key aspects that affect or promote their success.

“A good reputation is essential to building trust and loyalty among customers, business partners and other stakeholders to establish strong and lasting relationships.”

As companies seek to stand out in the market, building and maintaining a good reputation becomes a strategic priority.

Benefits of understanding and meeting customer needs and expectations

Understanding customer needs and expectations has become a key focus task in terms of company reputation, says the general manager of Más Que Digital. Some of the most notable benefits are:

• Trust: Consumers often choose products and services from companies with which they feel safe and confident. Strong prestige increases the likelihood that customers will choose a company over the competition.
• Loyalty: satisfied customers are more likely to remain loyal to the brand over time. This not only ensures continued revenue, but also reduces the costs of acquiring new customers.
• Talent attraction: Companies with a good reputation not only attract customers, but are also more attractive to potential employees and to retain high-quality talent.
• Competitive advantage: Companies known for the quality of their products and business integrity often outperform competitors in the market.
• Resilience: Companies with a good image are more likely to overcome problems in crises because they have a stronger support base. They are perceived as more credible in their efforts to solve difficulties.
• Influence on purchasing decisions: Customers are willing to pay more for the quality and reliability that a well-regarded brand represents.
• Social responsibility and sustainability: this enhances the company in terms of its perception and scope as an ethical and socially responsible organization.

How to analyze business reputation?

Lino Simoes also explains that the analysis of business reputation is a continuous process and must be reviewed periodically to ensure that the company is meeting its objectives.

To analyze business reputation, these steps can generally be followed:

• Identify your objectives and KPIs. Before you begin, clearly define your objectives for reputation analysis. What aspects do you want to evaluate? (A KPI is a key indicator or performance meter or key performance indicator).
• Consider key metrics such as customer satisfaction, brand perception, customer loyalty, and company image. Establish specific KPIs that align with these objectives.
• Consider how different segments of your audience perceive the company. Credibility can vary based on demographics, geography, and other factors, so it’s important to tailor strategies based on your target audience.
• Collect quantitative data such as satisfaction surveys, NPS (Net Promoter Score) and retention rates and qualitative data such as online comments and reviews. Surveys and focus groups allow you to get direct feedback from your customers and other stakeholders.
• Compare your company’s reputation with that of the competition. This can provide valuable insights into your strengths and areas for improvement compared to other players in the market.
• Synthesizes all collected data into a business reputation report. Highlights key findings and provides recommendations for improvement, if necessary. This may include changes in marketing strategy, improvements in customer service or crisis management, among others.
• If the company has a focus on sustainability and corporate social responsibility (CSR), evaluate its reporting and practices in these areas. This will help understand how the company is perceived in terms of its contribution to the well-being of society and the environment.
• Consult employees and collaborators to understand how they perceive the company from within. Company culture and internal morale can also influence image.
• In various cases, it may be useful to have external advice, such as public relations consultants or companies specialized in reputation management. This is a good way to get an unbiased assessment and strategic guidance.

In general, it can be said that the aforementioned are all important steps. However, we must be clear that this is arduous work, that it is ideally carried out with the professional support of specialists and that it must involve multidisciplinary perspectives. Something that we take great care of at MQD.

The perception of a company’s reputation can vary over time and in different contexts. It is important to maintain a constant focus on monitoring as well as improvement or optimization, to maintain customer trust.

With information from Más Qué Digital

(Main reference image source: Sean Pollock in Unsplash)

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Within the framework of the 12th Anniversary of MásQueDigital (MQD), an organization focused on the development and provision of services in the areas of Digital Marketing, e-Branding and Computer Security –including reputation management and protection –, its general manager, Mr. engineer Lino Simoes, explained the application and use of the concept of Strategic Management in his day-to-day and corporate processes.

“Strategic management is a process in itself, which facilitates obtaining as well as organizing qualitative and quantitative information, which is used for decision-making in a more efficient and productive way. The application of Strategic Management allows the continuous monitoring of events and internal and external trends in which organizations operate. In addition, Strategic Management provides the theoretical framework for action, which is found in the philosophy of organizations and in the mentality of their employees, allowing situations to be analyzed in a common language and thus deciding on the actions that should be taken. undertake in a reasonable period of time.

For Simoes, it is a key tool that serves to trace efforts based on the achievement of the objectives established, and also a very useful instrument with respect to the follow-up of the adaptations, changes or transformations decided and ordered, which must occur to achieve success. And therefore, the fulfillment of the objectives set in the companies with the maximum participation and collaboration of the immediate managers who, in turn, exercise an important leadership function in the organization. All this adds value, boosts performance and materializes continuous achievements or successes –whatever we want to call them–, taking into account and at the same time the constant innovation that is part of the present and the future.

Lino Simoes adds: “Strategic Management has the ability to identify, through some of its techniques, the circumstances in which a company finds itself. That is, it visualizes its state of affairs: the opportunities and strengths it has, as well as the threats and weaknesses it faces. In sum, it clarifies all kinds of problems or difficulties that occur inside or outside the company, in order to establish tactics and solutions that, after being analyzed, selected and executed, counteract those problems”.

However, the experienced manager notes that to achieve the successful execution of new procedures, including strategies, “you must have employees and collaborators, in addition to being talented, sufficiently motivated and committed to establishing new goals, standards and policies, and the necessary resources must be possessed so that such formulated directions are traveled in an enthusiastic and effective manner”. So, it is essential to motivate and encourage managers in this line of responsibility, in any organization, so that they feel attracted and willing to give everything for everything. “That makes the difference between organizations that grow and develop and those that stagnate or regress.”

MQD: 12 years focused on serving their clients well and with an outstanding social responsibility

Every day, companies around the world miss out millions of US$ due to brand management failures and poor promotion of their products or services on the web. In today’s world, this situation becomes more and more frequent, while the Internet opens up a series of challenges that stimulate us to be more innovative and efficient, says MQD in one of its corporate documents.

“At MásQueDigital (MQD), in line with the thinking and guidelines of our founder and CEO, Rafael Núñez, we combine organic solutions with the latest technologies to provide strategic plans that safeguard the image of our clients’ brands, while they maintain its corporate message consistently and the positive aspects of its image and identity are promoted”, highlights Simoes. “We are a company that combines technological, marketing, security and communications expertise.” In parallel, MQD has carried out notable and persistent work in the area of ​​corporate social responsibility (CSR), benefiting vulnerable populations and empowering entrepreneurs.

There are more than 12 years of success, also adding the trajectory of a magnificent team (…) as states our motto: #ContigoSomosMás

This is how MásQueDigital arrives at a new anniversary, and celebrates it by demonstrating its leadership in the sector and being stronger than ever.

Founded in 2010, by Rafael Núñez, MásQueDigital (MQD) has come a long way since its beginnings in Venezuela, with current international recognition.

With information from MQD and personal conversation

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The situational strategic analysis table made up of the different area managers of the MásQuéDigital (MQD) y MásQueSeguridad (MQS) organizations – meeting in Caracas – insisted on its warning to take extreme measures to prevent and protect computer and digital security, as well as how to make the consequent investments, facing the current year 2022.

It was recalled that according to the studies of eXtreme Cybersecurity Lab, for this new year the threats will be re-evolutionary. In other words, criminals will optimize their practices and move to a new level of refinement and effectiveness in misdeeds. But the scenario of very likely cyberwars is also present, and makes this forecast, along with other threats of various kinds, into something much more complex, explained Rafael Núñez and Lino Simoes, CEO and general manager of MQD and MQS.

“Both companies and individuals must take into account that cybercriminals and other interested parties are attacking in order to obtain key information, money, as well as to affect or paralyze the operations of the attacked.”

On the other hand, but in the same context, Aribel Contreras, coordinator of the global business degree at the Universidad Iberoamericana in Mexico, considers that 2022 will be an extremely complex year, because the crisis in supply chains, containers, energy will continue. , and cryptocurrencies, among others.

Adding the risks related to climate change, which has been evaluated from different angles, “we are seeing more volcanic eruptions, tsunamis, earthquakes, among other phenomena,” he said.

He assured that cyber warfare is the new strategic weapon that several countries are using, currently it can be seen in the case of the crisis between Ukraine and Russia.

Contreras points out that this year the famine in the world will worsen. He also said that the pharmaceutical industry will take and consolidate an even more important role than what we have seen.

Orientation of economic interests in 2022

The economic interests will be directed to the energy sectors, that is to say, the increase in oil, coal and natural gas seems to be the protagonists.

Another latent interest is rare earth containing minerals and other important chemical elements.

“With the extracted raw material, batteries, components for cell phones and electric cars, among many other goods, can be made.”

Those rare earths are mainly found in China, although they also exist in other countries.

“Thus we see that the re-evolution of cybercrime is presented within a perspective where for different reasons prudence and precaution recommend as necessary greater investments in security, mainly computer and digital, to be able to effectively exercise better prevention and defense,” Rafael Núñez pointed out.

With information from MásQueDigital, news agencies and Unión Radio

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Cybercrime re-evolution is a concrete threat by 2022

The costliest cyberattacks in history have taken place over the past two years, with record amounts of stolen credit cards, high-tech crimes suitable for stopping companies and unsettling nations.

In addition, novice cybercriminals can with small resources and knowledge scam and extort anyone, who end up being daily victims and numbering in the millions.

According to eXtreme Cybersecurity Lab studies, for this new year the threats will be re-evolutionary. In other words, criminals will optimize their existing practices that will take them to a new level of perfectionism and effectiveness in wrongdoing.

This was indicated by the engineer Lino Simoes, general manager of MásQueSeguridad, during a year-end luncheon that brought together all the managers of that organization. Simoes made reference to publications in this regard made by Catalina Cepparro from SUR Comunicación – Argentina.

MásQueSeguridad agrees and reinforces that digital protection comes first

The MásQueSeguridad (MQS) team coincided with these affirmations and theses, the renowned firm based in Caracas and international projection, led by the IT specialist Rafael Núñez, its CEO, who offers organic solutions to companies providing security and technological shielding of the digital operations.

Groups that operate at a transnational level will continue to expand to develop criminal operations. These will place their focus on the adoption of new technologies and Artificial Intelligence to improve their social engineering techniques at the service of crime.

This outlines the need today more than ever to have preventive and crisis care plans, such as those offered in Venezuela by the qualified team of MásQueSeguridad.

It should be noted that the new criminal modalities will affect the way in which business managers and governments must assess risks, as they will be exploited by cybercriminals to raise fear in users.

Attacks on mission critical infrastructures will continue to increase during 2022, which is why it is essential to protect intangible assets from the action and reach of digital criminals.

Rafael Núñez Aponte, citing the report published by Catalina Cepparro and SUR Comunicación, as well as the eXtreme Cybersecurity Lab studies, specified as a summary:

While ransomware infection rates are declining, more and more companies are paying the ransom. More than half of organizations affected by ransomware pay to unlock their data, further fueling criminal activity.

• Phishing attacks hit their highest level in 3 years.
• 70% of online fraud was carried out through mobile platforms.
• On average, 82 malicious applications are identified each day, downloaded from official and unofficial stores. The main categories of fraudulent applications are Games 21% and Entertainment and Lifestyle 17%.
• Cybercriminals’ tactics often take advantage of available information, 63% of intrusions occur as a result of compromised usernames and passwords.
• 88% of organizations recognize that insider threats are a cause for concern, although it is observed that the damage caused by people within the organization can be unintentional.
• The percentage of organizations that were victims of ransomware and that paid ransoms increased from 45% to 57.5% in 2021 and there are estimates that this number will continue to rise in 2022.

With information from MásQueSeguridad – Caracas

And Catalina Cepparro / SUR Communication – Argentina

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