Santiago Otero Armengol, president and founder of Evenpro Corp, has left an indelible mark on the global entertainment industry. With a career spanning more than four decades, Otero is known for his ability to transform uncertainty into success, an approach that began with a surfing championship at…
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Super Bowl 2024 changes advertising strategy aimed at cryptocurrencies
Cryptocurrencies have captured the attention of Super Bowl organizers since they entered the market. In the 2024 edition, scheduled for February 11, the advertising strategy changes to focus on content for family entertainment, without…
The metaverse will be the new channel of interaction with consumers
Large companies such as Aedas Homes, Banco Santander, BBVA, Enagás, Esade, Meliá Hotels International, Telefónica consider it necessary to explore the metaverse as a new channel of interaction with consumers and recommend taking advantage…