Santiago Otero Armengol, president and founder of Evenpro Corp, has left an indelible mark on the global entertainment industry. With a career spanning more than four decades, Otero is known for his ability to transform uncertainty into success, an approach that began with a surfing championship at the age of 17 and has been consolidated in the successful direction of large-scale events, which have attracted up to one and a half million people.

The path or major wave mastered and surfed by Otero has not been conventional, but it has been full of valuable lessons. In a dramatic turn of his life, a near-death experience while surfing precisely giant waves in the Pacific offered him a unique perspective on how to face challenges and handle uncertainty. This experience not only taught him how to navigate the ocean, but also provided him with the necessary tools to manage his successful company.

Career and path forged in the waves

Santiago Otero’s story begins in youth, when he organizes and participates in his first surfing championship at the age of 17. What seemed like a simple hobby became the springboard for a career that has defined the entertainment landscape in Venezuela and beyond. Over the years, Otero has taken his passion for surfing and his business vision to the creation of internationally renowned events, establishing a legacy of innovation and success in the industry.

However, it was an extreme experience during a surf session in the Pacific that redefined his approach to life and business. Facing huge and dangerous waves taught him to remain calm as well as prudent in adverse situations, and to face uncertainty with creativity and hope. “In a world full of uncertainty, moving forward, even if it is not in a straight line, allows us to take advantage of every opportunity,” says Otero, convinced and proven.

The art of navigating uncertainty

Otero has become a master in the art of managing uncertainty, a challenge inherent to the entertainment industry. His philosophy is based on the belief that uncertainty should not be seen as an obstacle, but as an opportunity to grow and innovate. “A life without challenges is a life without growth,” Otero explains. His approach focuses on proactively identifying and addressing problems, rather than letting uncertainty paralyze us.

In event management, this translates into meticulous planning accompanied by flexibility to adapt to changing circumstances. Otero uses the analogy of surfing to illustrate his approach: “It is essential to measure the terrain and choose your wave. We must review our winds and currents,” comparing the skill needed to surf to the ability to face and overcome adversity in the business world.

The importance of a strong team

One of Evenpro’s greatest assets is its team. Otero stresses that having a committed and courageous team is crucial to facing the challenges of the uncertain world. “We must prepare for what is coming, surrounding ourselves with people willing to dare,” he says. Selecting and developing a talented team not only helps ensure success in executing events, but also brings a variety of perspectives and skills that enrich the creative process.

A team’s ability to adapt and meet challenges with resilience is vital to keeping pace in a rapidly changing industry. Otero values his team members who not only fulfill their responsibilities, but also contribute innovative ideas and creative solutions. This collaborative and proactive mindset allows Evenpro to stay ahead of the curve and overcome unexpected obstacles.

Evenpro Corp: Innovation and Social Responsibility

Evenpro Corp, under Otero’s direction, has evolved to become a leader within the entertainment industry, offering events ranging from concerts and festivals to cultural and corporate experiences. The company is known for its ability to create memorable and exciting experiential experiences, which capture the essence of fun and culture.

Likewise, social responsibility plays an important role in Evenpro’s mission. Recently, the company has announced a partnership with renowned artist Fonseca to support music and childhood in Cuyagua. This commitment reflects Otero’s vision of using the success of his company to generate a positive impact in the community. “We want to not only entertain, but also contribute to the well-being of society,” says Otero. The alliance with Fonseca seeks to promote music and offer support to children, demonstrating that Evenpro Corp cares about more than just entertainment.

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Transforming the future through adaptation

Otero’s ability to transform uncertainty into a strategic advantage has been a key factor in Evenpro’s continued success. His focus on adaptability and preparation has allowed the company to overcome challenges and stay relevant in a dynamic environment. Otero’s vision is clear: face the future with confidence, creativity and courage; he summarizes.

“We must arm ourselves with courage to turn uncertainty into a growth engine,” concludes Santiago Otero Armengol. His story is a key and valid testimony on how passion, preparation and the ability to adapt constitute fundamental inputs and at the same time favorable conditions to transform challenges into opportunities and lead to lasting success.

With information from direct coverage

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Cryptocurrencies have captured the attention of Super Bowl organizers since they entered the market. In the 2024 edition, scheduled for February 11, the advertising strategy changes to focus on content for family entertainment, without departing from new technologies.

According to Paul Hardart, clinical professor of marketing at the Stern School of Business at New York University, this year viewers will notice a big change in advertising content, as cryptocurrency ads give way to content that generates “good feelings, focused more on fun, humor and entertainment, in line with the encouraging spirit of the Super Bowl.”

The change in the advertising strategy is the product of the analysis of the current world situation, marked by conflicts and confrontations, in addition to specific situations in the crypto industry, such as the collapse of FTX, lawsuits against Binance and Coinbase, among others.

These events have marked a sharp decline in the price of Bitcoin, the main cryptocurrency on the market, and have affected the value of other cryptocurrencies. So the organizers of the Super Bowl lost interest in this type of advertising content from 2023.

At that time, advertisers withdrew their cryptocurrency advertising proposals. And so far, “no asset manager has announced advertising in the next game.”

Super Bowl will have advertising aimed at entertainment and well-being

According to Super Bowl organizers, “at least two AI ads are planned. Hardart suggested that this year’s Super Bowl ads will move away from AI. Despite this, Etsy plans to air an ad promoting its Gift Mode, a feature that uses AI and human curation to automate gift selection.”

On the other hand, tech giant Google will also participate with an ad for its Pixel phone, “focused on the Pixel’s AI accessibility features for blind and low-vision users.”

M.Pino

Source: Criptotendencias

(Reference image source: Caleb Woods at Unsplash)

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Large companies such as Aedas Homes, Banco Santander, BBVA, Enagás, Esade, Meliá Hotels International, Telefónica consider it necessary to explore the metaverse as a new channel of interaction with consumers and recommend taking advantage of the possibilities it offers to business sectors.

This was pointed out by the different representatives of the companies in the podcast Generation of Opportunities, carried out by Europa Press in collaboration with the consulting firm McKinsey & Company.

The metaverse is an opportunity for different economic sectors, although for some it will be more important than for others, but companies cannot be left out. It is part of the evolution of the internet and will become an important means of interaction for consumers.

For the McKinsey partner, Carlos Sánchez Altable, who is also an expert in technologies in the consumer sector, the usefulness of the metaverse in the sector in general and, in particular, for the field of luxury, fashion or cosmetics is quite Sure.

The State of Technology in Fashion 2022 Report notes that fashion companies that engage in “innovation and merchandising in the metaverse could generate more than 5 % of revenue from virtual activities in the next few years.” two to five years”.

Multiple utilities of the metaverse

The podcast participants agree that environments based on virtual reality and augmented reality technologies will transform the way people interact, in the way they socialize, work and even have fun, and therefore in the way they will consume content, products and services.

According to the participants, the metaverse provides multiple uses “in areas such as floor exhibition, medical visualization, education and training, events and shows, digital art, engineering design, telecommuting, maintenance of remote assets in the industrial sector or banking and financial advice”.

Iván Moreno, manager of the Strategy and Digital Assets area at BBVA, highlighted that the marketing and sales areas of different corporations “can sell their products differently, taking advantage of the experience components provided by the metaverse.”

The director of Banco Santander’s Crypto and Blockchain Center of Excellence, Coti de Monteverde, the different brands can deliver to their users “immersive, interactive and fun experiences that connect the physical and digital worlds.” While companies that own digital assets will have a new way to monetize them through non-fungible tokens (NFT).

M. Rodríguez

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Source: elcomercio.pe

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