Sergio Ramos, Gareth Bale, Cristiano Ronaldo, David Beckham or Rafinha Alcantara are some of those who have chosen years ago to invest in the “fitness” business with resounding success. They offer groundbreaking designs, music, the most advanced machines of the moment, nutritional advice and even art.

Ramos undertook in Madrid

Sergio Ramos, the former captain of Real Madrid, now at PSG, promotes his new business in the Spanish capital, a chain of gyms that comes to Spain through the German firm John Reed. The company has already incorporated the company, Sergio Ramos by John Reed. The space and premises are located in a basement, next to a Madrid metro stop. It is a formula that McFIT already tested in 2017, when it launched a club at the Nuevos Ministerios station. John Reed is one of the 17 brands belonging to the RSG Group, a world leader in the fitness sector with 6.4 million clients between its gyms and its virtual training platform.

They are famous for their groundbreaking decoration -with a surprising commitment to music and art- and they have clubs in European countries such as Germany, Austria, Poland, the United Kingdom or Italy and also in the United States.

McFIT launched John Reed Fitness in 2016 with the aim of mixing sport with live music and an urban and extravagant aesthetic far removed from that which identifies conventional gyms.

These impressive gyms, very much in line with the personality of Sergio Ramos, turn training hand in hand with the practice of exercise routines into an experience. They feature innovative training options, extraordinary design elements from around the world, live DJs and exclusive events for their members. No two John Reed clubs are the same.

Bale invested in London

In 2019, former Real Madrid striker Gareth Bale became one of the shareholders in the Rowbots project, a boutique gym brand specializing in rowing, which made its London debut that same year. Rowbots’ first boutique gym opened that year in the London suburb of Fitzrovia with state-of-the-art workouts.

Two years later, in 2021, he opened his second gym in the same city. Both centers are less than 1,000 square meters and offer 50-minute sessions.

Another of the investors behind this project is the triathlete, sales and marketing expert, Greg Zimmerman.

With 45-minute classes, burning up to 800 calories, they involve instructors who train participants in “mental endurance” techniques: from shorter rounds based on strength, to longer endurance work to improve results. Zoe Aston, a psychotherapist who developed the applied mental health training at Rowbots, emphasizes the need for clients to feel “safe, challenged and responsible” and therefore “able to perform at full power”.

Incorporating “mental health goals” is a crucial aspect of modern sports science, Bale has been saying, which is why Rowbots CEO Sam Green recruited him.

Beckham, worldwide and in the UK

David Beckham was another of those who was encouraged to invest in the F45 Training studio chain. Encouraged by his friend and since 2019 an investor in the chain, Mark Wahlberg, the former English footballer became a global partner of the company.

Beckham, owner of Inter Miami, was drawn to the F45 workouts. But what is Mark Wahlberg’s F45 Training method? With sports centers in more than 65 countries, it intends to create a global fitness community associated with this brand. A lot of functional training and HIIT, without forgetting the most classic bodybuilding, of which Wahlberg is a fan and that we can see daily in his workouts posted on Instagram. “Comprehensive fitness”, they call it, with personalized training and nutrition plans.

Last March, DB took a further step in its relationship with the company by opening, together with two other partners, an F45 center on High Street Kensington, in London (United Kingdom).

But in addition, I even created a special program called Db45, which was launched on the market last May 11. The workout is an eleven-station, 45-minute cardio class, inspired by soccer. Paying homage to the jersey numbers Beckham has worn throughout his football career, the set times will alternate between 32 seconds of work, 15 seconds of rest and 23 seconds of work, followed by 20 seconds of rest.

CR7 Empowered by Innovative US Teams

Cristiano Ronaldo is another soccer star who has found a more than profitable business in “low cost” gyms. The “CR7″, of which there are locations throughout Spain, are born from the association between Cristiano Ronaldo and Crunch Fitness, an American company that has more than 900 licenses and more than 250 franchises in the US, Canada, Australia and Spain. Its innovative concept seeks to combine the training and methods of a chain like Crunch with the sports practices that have led Cristiano Ronaldo to his good physical condition. The method is suitable for all types of audiences, both beginners and experts.

The CR7 Crunch Fitness offer well-cared spaces where the public can experience the practice of the most innovative sport thanks to state-of-the-art American-made equipment; a complete list of fitness programs, the opportunity to work with expert personal trainers in individual and small group programs, nutrition guidance, as well as enviable facilities.

One of its latest developments has been the incorporation of Fit3D body scanners. The Fit3D scanner allows sports and nutrition centers around the world to monitor in detail and very visually the physical evolution of their clients. It uses noninvasive technology to take hundreds of measurements and compose a 3D image of the body. And through the associated computer platform, it allows the user’s body composition to be analyzed, measuring their percentage of fat and lean mass, their posture and body balance, as well as comparing the evolution of the results over time.

Rafinha Alcantara, with contact sports

The contact sports sector is also in full swing and they have become another good business option for soccer players who wish to continue to be linked to the world of sports once they have retired. Rafinha Alcantara is one of them. Already in 2016, the former Barça player had opened Templum BCN, a martial arts gym located in the center of Barcelona.

In 850 square meters, they have a cardio and bodybuilding room, and offer a wide variety of activities in martial arts, cross templum and fitness.

After more than two years of pandemic and months of confinement, training lovers continue to take care of their diet and have returned to gyms in person.

Source: PuroVinotinto

With information from La Razón (Spain) and other international media

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The latest update to the Galaxy Watch4 series of devices includes improved health features in areas such as fitness and advanced interval training, as well as new face and strap customization options.

Samsung Electronics President and Head of Mobile eXperience Business TM Roth said: “We understand the growing needs of smartwatch users and are committed to providing Galaxy Watch series users with unique wellness experiences.”

Among the improvements, the interval training updates stand out, aimed at cyclists and runners, which will allow you to preset the duration of the route, the distance to be traveled and the number of repetitions of the exercise. You can also use the watch as a guide to perform high-intensity exercises interspersed with lower-intensity ones.

The impact of Galaxy Watch4 on health

Another of the updates available in the series is focused on Body Composition, which offers users more information about their health and their progress. The Galaxy Watch4 model is capable of measuring blood pressure and records the electrocardiogram (ECG) to monitor heart health. They will also be able to enjoy a digital fitness program that will help improve their health and transform their physical and mental form.

On the other hand, Samsung presented its new sleep training program used to improve sleeping habits and that works by recording sleep patterns for seven days. Once the user completes the surveys, the program will assign one of the eight available animals, according to their characteristics, which symbolize the type of rest.

The sleep training program, which lasts an estimated four to five weeks, includes tests, meditation sessions and periodic reports to improve the quality of rest.

The Galaxy Watch4 software update is available through the Galaxy Wearable app from February 9. The company also announced new watch customization options, with additional colors and fonts available for digital watches, for straps, adding new hues such as burgundy and warm ivory.

Android compatibility

The Korean manufacturer and Google presented, in 2021, the Wear OS Powered by Samsung operating system to offer greater fluidity in connections between Android devices and facilitate accessibility to applications included in Google Play, such as Maps or YouTube Music.

In addition, Samsung announced that through an upcoming additional update, users will be able to play music on their watches via WiFi or LTE broadband wireless technology from the YouTube Music app.

Source: dpa

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Apple’s fitness service with personal trainers, Fitness +, has included new content to accompany users as they walk hand in hand with artists such as Dolly Parton or Shawn Mendes.

An update for Fitness + has introduced this Monday Time to Walk (time to walk), a new function to guide the user in their walks through the Apple Watch Workout application, as explained in TechCrunch.

At the moment, there are five episodes, available as activity cards, which will be updated weekly. In them, the invited artists – Dolly Parton, Draymond Green, Shawn Mendes and Uzo Aduba – share stories or songs that the user can also save for later.

Apple Fitness + launched in mid-December. It is a digital subscription service that offers different functions for doing sports such as your own personalized exercise programs with professional trainers. The service collects the necessary data for each exercise (with support for various activities such as yoga, rowing, running …), and adds new exercises every week.

Early Apple Fitness + subscriptions are available in select countries, including Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States.

Sources: dpa

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