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business strategy

The telecommunications and technology company Nokia decided to apply a new strategy for the mobile segment, deciding to “attend to niche markets that use mid-range and low-end mobiles.” The marketing director of the company HMD Global, the brand's controlling company, Adam Ferguson, explained that…
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Netflix could launch discount plans

The streaming platform Netflix has been testing since December in India a new, more attractive plan for consumers that would have a discount of several months at a discount, something that could be offered later worldwide. With this…