Brazil stands out as the largest influencer in Latin America

Mexico, Brazil and Argentina are the Latin American countries with the greatest influence, according to the latest Global Soft Power Index 2021 report from the consulting firm Brand Finance.

This year, the ranking incorporates 12 new Latin American countries, making up a total of 19 nations in the region in the report. The new additions are Uruguay (56), Cuba (58), Panama (60), Paraguay (64), Costa Rica (68), Dominican Republic (73), Jamaica (77), Bolivia (85), Ecuador (91), Guatemala (101), Honduras (102) and Trinidad and Tobago (103).

In the 2021 rankings, Brazil, in position 35, Argentina, in position 41, and Mexico, in position 44, occupy the top three Latin positions and are the only countries in the region among the 50 most influential in the world.

The report highlighted that these three nations share categories with scores above the average in categories such as ‘Good place to visit’, ‘Leaders in sport‘ (Argentina and Brazil to a greater extent), ‘friendly people’ and ‘fun ‘.

Likewise, they share common features in the worst-valued pillars, such as stable economy, within the area of ​​Business and Commerce, as well as in Education and Science. Additionally, the management of the Covid-19 crisis has penalized all Latin American countries for the low ratings received.

Countries with the worst rating

In this sense, Brazil (1.4), Venezuela (1.6) and Mexico (1.9) are the countries that obtain the worst rating in Covid-19 management. On the contrary, Uruguay (3.5), Panama, Paraguay and Costa Rica, both with 3.3 points, Colombia (3.1) and Peru (3) are the best qualified.

The study indicates that Argentina and Colombia are the Latin American countries that improve their level of influence the most, in contrast to Venezuela, which plummets 37 places to 92 due to the entry of new countries in the ranking.

K. Tovar

Source: Notiamerica