X will add up payments and artificial intelligence this year

In a year of constant evolution since the acquisition of Twitter by Elon Musk, X Corp celebrates its first anniversary by consolidating itself as a comprehensive platform. The company, now known as X, has experienced significant growth, doubling the use of Community Notes to correct erroneous information.

With a priority focus on visual content, X introduced the long video format, surpassing 30 minutes, and has incorporated audio and video calls. In addition, they have launched the job posting platform and introduced their artificial intelligence assistant, Gork.

On its ambitious path to becoming “the app for everything,” X has bold plans for 2024. The implementation of payments adds to its list of novelties, promising new opportunities for both users and businesses. Artificial intelligence will also be integrated to enhance the user experience and refine searches and ads.

The company reaffirms its commitment to content creators, focusing on those that attract new users and boost advertising. It is anticipated that brand security verification capabilities will be expanded and that high-level personalities will be added to the platform.

Since its beginnings as Twitter, X has maintained its role as “a public live platform“, aimed at curious and influential people around the world who use it daily to follow their passions. With these advances, X is set to consolidate itself as the market-leading all-in-one application.

K. Tovar

Source: Forbes Colombia

(Reference image source: Julian Christ, Unsplash)

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