The World Health Organization announced a one-year alliance with the TikTok video platform to offer reliable health information, based on scientific data.
The international organization announced the cooperation with TikTok, pointing out the importance of providing accurate data to the population in an increasingly digital world.
With this step, the WHO demonstrates its commitment to “take advantage of the various digital communication platforms to reach a greater number of people around the world, in order to promote basic health knowledge and healthy behaviors and actions in an increasingly digitalized world,” as published on its website.
In addition, it has stressed that social networks “can be important sources of information that influence decisions and behaviors related to health. One in four young adults actively seek out informative content on social media, including TikTok.”
The WHO-TikTok partnership seeks to minimize misinformation by “promoting evidence-based content and encouraging positive health dialogues.”
This cooperation is expected to serve as a turning point in the way digital platforms strengthen their social responsibility.
Dr. Jeremy Farrar, WHO’s chief scientist, said: “By collaborating with TikTok and other social media, we are contributing to access to credible information and participation in scientific discourse that collectively helps shape a healthier future for all people.”
M.Pino
Source: finanzasdigital
(Reference image source: Ahmed Para Unsplash+)
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