The toy sector in Venezuela is optimistically preparing for the holiday season, asserting that shipments are departing and that product availability is guaranteed. Daniela López, president of the Venezuelan Chamber of Commerce of Toys and Related Items (Cavenju), highlighted the sector’s resilience, maintaining unit sales.
The official confirmed that toy importers and distributors are fully prepared for the holiday season, with shipments on the way to meet Christmas demand.
Sales in this sector continue to grow thanks to promotions in toy stores, as well as in supermarket chains and pharmacies, allowing greater access to products.
López emphasized that Cavenju continues to collect data on the exact number of active toy stores in the country. A relevant fact is that the average selling price of a toy is $10, which provides a clear reference for consumers.
He also emphasized that the publication in the Official Gazette of the tariff requested from the Venezuelan authorities has been a significant step forward for the sector. Likewise, the chamber is collaborating with the Ministry of Industry and National Production to encourage toy manufacturing nationwide, seeking to strengthen local production.
M.Pino
Source: elaragueno
(Main reference image source: Jerry Wang on Unsplash)
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