Time Magazine chose Selena Gómez as businesswoman of the year

Actress Selena Gómez is on the cover of Time magazine, which has recognized her as the businesswoman of the year, after generating 400 million dollars a year with her brand Rare Beauty

Like other Hollywood and Disney actors, Selena Gómez ventured into business a few years ago. Time magazine has recognized her as Businesswoman of the Year, considering that her Rare Beauty brand has an average turnover of 400 million dollars annually.

Gómez is currently the protagonist of the Disney+ series “Only murders in the building.” Her role as an actress is combined with her other passion: music. But she is also a film producer and businesswoman. Rare Beauty was founded in 2020, and in addition to offering beauty products and cosmetics, “it is a movement that seeks to promote mental health and redefine the beauty industry with an inclusive and authentic approach.”

Sales are made online and through stores, such as Sephora, in 36 countries. It is an inclusive brand that meets the needs of people with mobility problems, or conditions such as lupus, which affects Selena herself.

The actress accumulates knowledge in the world of marketing, thanks to her beginnings collaborating with fashion and beauty brands, “including a clothing line with Kmart in 2010 and a collection of bags and accessories with Coach in 2017. These first experiences allowed her to understand the market and prepare for your great undertaking.”

Her business journey peaked with Rare Beauty in 2020, set to redefine the beauty industry with a focus on inclusivity and authenticity.

Time chose Selena Gomez as the business leader of 2024 “not only for the financial success of Rare Beauty, but for her holistic approach that combines business with a positive impact on society,” based on her own experiences with anxiety, depression and lupus.

When he launched the company, his goal was to achieve $100 million in its first 10 years with the purpose of supporting mental health services. Fortunately, it has raised $13 million “and provided grants to various organizations around the world, demonstrating its genuine commitment to the well-being of its clients and society.”

Businesswoman, actress, singer and philanthropist, Selena Gómez advances in the business world with sure footing, maintaining marketing strategies on her website and social networks that involve interaction with customers through reviews or descriptions of products and their experiences.


Source: marketing4ecommerce

(Reference image source: @peoplestyle, X)

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