Netflix announced that it will partner with Microsoft to develop a new subscription plan for the streaming content platform with ads and integrated advertising.
Despite its variety, the company has spoken on several occasions about its concern for users who, due to subscription prices, opt for other platforms instead of Netflix.
For this reason, the CEO, Reed Hastings, admitted a few months ago that the company was studying the launch of a lower-cost plan that would not be “a short-term solution.”
Thus, in June, Netflix confirmed that it planned to launch a new modality of its service, focused on attracting subscribers who want to pay less for its services, with a reduction in the subscription price.
Specifically, it was the co-CEO and director of Netflix Content, Ted Sarandos, who announced that the company was working on a new rate with a service that offered a “more integrated and less interrupting” advertising experience.
Now Netflix confirmed that it will partner with the manufacturer and technology developer Microsoft to create this new modality, in which ads will be integrated during broadcasts.
“Microsoft has the proven ability to meet all of our advertising needs as we work together to create a newad-supported offering,” Chief Product and Operations Officer Greg Peters said in a statement.
K. Tovar
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Source: Xataka
