Instagram is expanding certain features previously reserved for professionals to public accounts. With this expansion, all public accounts will be able to create and schedule content more easily.
The platform stated that “this strategic move will benefit non-professional users by giving them new features and metrics, while also benefiting Instagram itself by encouraging amateur profiles to increase their efforts (and activity) on the platform to grow as creators and unlock more professional tools.”
Now, it is no longer necessary to convert your profile to a “Creator Account” to enjoy features such as Content Scheduling, Trending Audio, and the Instagram Insights Dashboard.
This will allow anyone to “schedule posts, explore trending songs, audio, or sounds on the platform, and better understand their account’s performance thanks to access to enhanced metrics.”
However, Test Reels, Channels, and the IG Live feature will only be activated for public personal profiles with more than 1,000 followers.
The only features that remain exclusive to professionals are monetization options and advertising tools.
It’s important to clarify that to try the extended professional features on Instagram, simply go to Settings and select “Account Type & Tools.” However, users with private personal accounts will not be able to use them.
M.Pino
Source: marketing4ecommerce
(Reference image source: Gabrielle Henderson on Unsplash)
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