Gucci incorporates payments with Apecoin
The Italian clothing brand became the first of its kind to accept transactions with Apecoin
Gucci, the Italian clothing brand, announced the addition of the digital asset Apecoin, affiliated with the Bored Ape Yacht Club collection, as a payment method.
The luxurious company thus becomes, from August 1st, the first of its kind to accept transactions with ape.
Gucci’s customers in the US will now be able to buy items in stores with ape, while the payment infrastructure will be provided by BitPay, a firm that has helped big names like AMC Theaters accept cryptocurrency payments in the past.
This is not the first time that the Italian company has done something related to the world of cryptocurrencies, in February they ventured with the release of an NFT collection called “SuperGucci”, a collaboration made with the X Superplastic toy brand.
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