Facebook and Instagram open an account on the social network TikTok
Facebook and Instagram open an account on the TikTok platform as part of a new Meta marketing strategy to attract younger users
With the idea of reaching the youngest consumer, the Meta company opened an account on the TikTok platform for its social networks Facebook and Instagram.
Currently, TikTok is the most popular social network among Generation Z, since according to data from the same company 42 % of registered users are between 19 and 24 years old.
In addition, the short video platform became a major competition for Facebook and Instagram. According to the financial report for 2021, Meta indicated the loss of 1,000,000 active users, acknowledging that the younger public preferred the TikTok option.
Now, with both social networks present on the TikTok platform, they will implement new marketing strategies using the tools of the Chinese social network to advertise and find new subscribers.
A link was placed on the Facebook profile that directs the user to the app store on their smartphone to download the Facebook app.
TikTok’s popularity increased during the pandemic lockdown, reaching 1.135 million active users worldwide by the end of 2020.
The giant short video platform is already among the top 10 positions in the ranking of social networks with the highest number of active monthly users worldwide.
Source: elsumario.com
