The masses currently prefer social media and mobile apps for up-to-date, firsthand information. These digital tools surpass traditional media, according to the Digital News Report 2026.
It is a fact that video platforms and social media are the top source of information compared to television and…
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televisión
FIAP 2024 recognized the best of Ibero-American creativity
The Ibero-American Festival of Creativity (FIAP) announced the winners of all its special awards at the in-person gala that took place within the framework of Advertising Week LatAm (AWLATAM). The event, which once again brought together…
Netflix assures that in 10 years the TV will disappear
Netflix, one of the most important streaming services in the world, gave its predictions about when will be the end of television as it is known today.
Specifically, the entertainment platform assured that television "will follow the path…
Telefonica obtained a first lot in the 5G auction in Brazil for 65 million
Telefonica gained a lot of spectrum destined for 5G in the 3.5 GHz band for 420 million reais (65 million euros) in the Brazilian frequency auction that began last Thursday.
The company thus acquires one of the 80 MHz regional batches in…