The masses currently prefer social media and mobile apps for up-to-date, firsthand information. These digital tools surpass traditional media, according to the Digital News Report 2026.

It is a fact that video platforms and social media are the top source of information compared to television and even specialized websites.

According to the study, “based on a survey of nearly 100,000 digital information consumers in 48 markets worldwide, trust in news has fallen to 37 %, its lowest level since it began being measured in 2015, with particularly sharp declines in the Philippines, Ireland, Thailand, Peru, and Poland.”

With the development of AI, there has been an increase in the use of chatbots to stay informed, especially among “young people, digital content creators, and a growing preference for video formats at the expense of text and audio.”

Currently, the main news source for 30 % of respondents globally is social media and video platforms, compared to 22% five years ago. “Increases were detected in 22 of the 48 markets analyzed, including countries like Germany, where they had historically played a smaller role.”

Young people between 18 and 24 years old (56%) have not read a newspaper regularly. Furthermore, “news consumption via television and media websites and apps has declined in all age groups, except for those over 55.”

In addition, 77 % of respondents use news videos on YouTube, Instagram, TikTok, and Facebook, making this source of information more popular than television in most of the markets analyzed, except for Germany, Denmark, and the Netherlands. Content creators or influencers are consulted by 27 % of those interviewed, although they are not their sole source of information.

M.Pino

Source: swissinfo

(Reference image source: EmbedSocial on Unsplash)

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The Ibero-American Festival of Creativity (FIAP) announced the winners of all its special awards at the in-person gala that took place within the framework of Advertising Week LatAm (AWLATAM). The event, which once again brought together the main exponents of Ibero-American creativity, awarded the 4 Great Suns of Ibero-America and a Special Mention, which complete the 206 metals (awards) of its historic 55th edition.

On this occasion, the stage was hosted by the renowned announcer and voice actor Sebastian Llapur, an Argentine-Mexican known for giving life to iconic characters such as Darth Vader and Colossus, whose presence brought a special touch to the ceremony.

The sponsors of FIAP 2024 reflected the relevance of the anniversary and edition. Adsmovil, Amarillo Creative Lab and Dirty Kitchen joined in the disciplines of Formats, Innovation and Ads, respectively.

Meanwhile, the “Celebration among the greats” after party was sponsored by Heineken, Audio Network and Altered.LA, along with the collaboration of Flow, Humo Rojo, Suena Polenta and Not Normal, who highlighted the value of Ibero-American creativity.

Intelligent creativity

The FIAP 2024 ceremony witnessed a historic achievement for Peru, which for the first time in the 55 years of the festival won a Gran Sol in each of the four disciplines. The Sightwalks – Veredas que Guían campaign for Cemento Sol, by Circus Grey Peru, was recognized in the Formats, Innovation and Ads categories, while Fahrenheit DDB Peru won the Gran Sol in Ads for the Cancer before cancer campaign for the Peruvian Cancer Foundation. This success places Peru in a prominent position, consolidating its presence in the global creative field and demonstrating how advertising can address cultural and health issues with a profound impact.

The awards continued with the most coveted institutional awards: Mullen Lowe Delta was recognized as Agency of the Year, DDB Worldwide was named Network of the Year, UNACEM was celebrated as Advertiser of the Year, LLYC took home the title of Independent Agency of the Year, and Rebeca Producciones was named Production Company of the Year. These recognitions underline the leadership and innovation capacity of the main figures and organizations in the sector, strengthening the position of Latin America in the global advertising industry.

At the ceremony, the 2024 split of the Grand Slam 2024 ranking was also revealed, a list obtained from a score derived from the performance obtained in Cannes (global, which multiplies by 3), FIAP (regional, which multiplies by 2) and the various local awards mentioned above (which do so -multiply- by 1).

Hall of Fame

The FIAP 2024 Hall of Fame paid tribute to siblings Andy and Bárbara Muschietti, who have stood out in the horror film industry worldwide. This recognition, promoted by the International Advertising Association (IAA), celebrated the Muschiettis’ contribution to cinema and audiovisual narrative, which began with their acclaimed film Mama (2013) and was consolidated with the adaptation of Stephen King’s It (2017). Their ability to captivate audiences and redefine horror cinema has left an indelible mark on the creative industry, positioning them as influential figures in Ibero-American and global audiovisual production.

With this gala, FIAP 2024 not only celebrated its 55 years of history, but also reinforced its commitment to creativity and excellence in advertising. This festival continues to be a benchmark for innovation in the region, putting at the center those who, with their talent, set the course of the industry towards the future.

To see the complete list of Winners, go to www.fiapawards.com/ganadores/.

About FIAP

The Ibero-American Festival of Creativity, FIAP, in its 55th edition, continued to recognize creativity in all advertising formats in Ibero-America. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, a new concept was presented: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU

In 2024, PRODU celebrates 35 years as the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU generates regular trade publications, now all digital in line with caring for the planet, and an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and professionals / executives every day.

With reference information and images provided by FIAP and PRODU / Photographer: Carlos Ratti

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Netflix, one of the most important streaming services in the world, gave its predictions about when will be the end of television as it is known today.

Specifically, the entertainment platform assured that television “will follow the path of the dinosaurs” between the next 5 and 10 years.

The company’s CEO, Reed Hastings, was the one who gave these forceful statements during the announcement of the loss of more than one million subscribers in the second quarter of 2022.

“Television will follow the path of the dinosaur in the next decade, that is, complete extinction. It is definitely the end of linear television in the next five or ten years,” said the executive.

Netflix’s strategy focuses on reversing the unfavorable situation in which it finds itself, to the point of creating new cheaper plans with a small inclusion of advertising between videos.

K. Tovar

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Source: El Sumario

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Telefonica gained a lot of spectrum destined for 5G in the 3.5 GHz band for 420 million reais (65 million euros) in the Brazilian frequency auction that began last Thursday.

The company thus acquires one of the 80 MHz regional batches in the main strip for the development of 5G in the South American country for which it has paid 30 % more than its starting price, as confirmed by Europa Press.

The block carries with it obligations to install base stations in a minimum proportion of one per 10,000 inhabitants, as well as to solve the problems that may arise for the reception of free-to-air television to those affected.

Likewise, it must participate in the implementation of the Integrated and Sustainable Amazonia (PAIS) program and in the Private Communication Network project of the Federal Public Administration.

Together with Telefonica, Claro and Telecom Italia, their two main rivals, have acquired equivalent blocks, which have paid respectively 338 million reais and 351 million reais (52 and 54 million euros), for 5.18 % and 9, 22 % above the starting prices.

The reason why Telefonica’s band is more expensive is because it is the one in the middle with which it has the possibility of reaching agreements to share a network and continue to maintain its continuous spectrum with its two competitors.

The auction is still ongoing and is expected to end this Friday when the regional stripes are also auctioned, as well as those that are left deserted in a first round.

Source: dpa

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