The consultant, expert in business and digital transformation of companies, Joco González, gave Bancamiga’s first virtual forum, in which he shared valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of ventures.

Thus, more than 180 participants were trained with Bancamiga during the virtual forum Digital Revolution: marketing strategies powered by AI for entrepreneurs, taught by González, who is a specialist in digital business, e-commerce and digital transformation of companies, with more than 20 years of experience in the area.

The conference was the first online training of Bancamiga’s business development program, aimed at training people with business initiatives, as well as small entrepreneurs who contribute to the sustainable development of the country.

Joco González began his speech by showing practical examples of the use of artificial intelligence (AI) to support people in their daily tasks. Then it provided valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of the ventures.

“AI is a coming wave. Although it is more than 50 years old, since 2022 it has become something easily accessible to everyone” through “platforms where we interact, chat with it, and it becomes our best ally,” he assured.

Joco González pointed out that people who are afraid of this technology must understand that it is just another tool that can be used and that it should be understood as a virtual assistant for the tasks that are required.

In real time

According to the expert, some of the benefits that entrepreneurs can have in seconds with AI tools are the automation of processes; optimal data analysis; customization of marketing strategies; product and service innovation; improvements in customer experience; have greater precision of market trends and behavior, among others.

In the field of marketing, he highlighted that there are several advances with AI tools that allow personalizing experiences in real time by adapting content, recommendations and specific offers based on customer behavior, preferences and historical data.

González also mentioned that AI allows the automation of repetitive tasks such as sending emails, managing campaigns or publishing on social networks. Other advantages are chatbots and virtual assistants to support business management.

Practical demonstrations

Using live tools and responding to participants’ requests for examples, the facilitator demonstrated the use of AI to create names, profile ideal clients, write texts, strategies or proposals, among multiple other applications.

During the activity, he told the attendees that AI must be very good at specifications. You don’t have to settle for the first answers. You have to be increasingly demanding or specific.

“If we ask for something very ambiguous, the artificial intelligence is going to respond with something very ambiguous, and the worst thing is that we are going to love it and I say that, because in truth, we can get more out of it,” the consultant noted.

González mentioned that in Venezuela you can use some free artificial intelligence platforms such as openai.com (only with VPN), gemini.google.com and copilot.microsoft.com, supplied by Bancamiga.

With information and reference image of Bancamiga

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A recent geomarketing study conducted by a leading omnichannel communications company found that 60% of consumers used their mobile devices to search for information about local stores, and 40 % did so while on the go.

Additionally, surprisingly, 7 in 10 individuals said they would have been willing to share their location if they could have gotten valuable benefits in return, and an impressive 80 % expressed interest in receiving alerts based on their location.

With billions of mobile devices in the hands of countless users around the world, the geolocation data that can be obtained from these smartphones is not only diverse, but also extremely valuable.

In the field of retail, many of the applications available on the market incorporate sensors or location technologies, such as GPS, which allow tracking the location of each user and determining the opportune moment for communication.

Julie Villarreal, Integrated Marketing Manager at Infobip, explained: “The granularity of the geolocation data varied from city location or zip code to the street or even block where a user was located, with an approximate accuracy of 50 meters.

Local search optimization had twice the click-through rates compared to traditional advertising. “People were twice as likely to visit a store after seeing a geomarketing-generated ad.”

Geomarketing is a practice that combined geolocation techniques and technologies for user profiling and communication with customers.

Geolocation-based marketing strategies focused on the location of customers, whether business-to-business (B2B) or business-to-consumer (B2C), allowing for more personalized and contextualized communication.

Villarreal added: “The main objective of geomarketing was to send the right message, to the right person, at the right time, to improve business results. It is important to highlight that, although there are various tools that allow geolocation strategies to be carried out, the “Geomarketing in itself is not a tool or technology, but a solid theoretical concept that draws on all of the above.”

K. Tovar

Source: Bancaynegocios

(Reference image source: Unsplash+)

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La entrada 60% of consumers use their phones to search for nearby stores apareció primero en Bitfinance.