The company Brown-Forman Corporation, a subsidiary of Jack Daniel’s, announced the purchase of the Ron Diplomático brand and its assets linked to Destillers United Group S.L., from Spain.

The Venezuelan company is known for the number 1 super and ultra-premium rum and the number 2 super-premium+ rum on a global scale (IWSR, 2021). Superpremium+ rum has grown at an annual rate of 17 % over the last five years, and this beverage represents approximately 8 % of the international spirits market.

Lawson Whiting, President and CEO of Brown-Forman Corporation, said, “Diplomático rum will join our expanding portfolio, giving Brown-Forman a leading market entry into the fast-growing super-premium rum category. This brand of aged rum has distinctive packaging, strong brand positioning and a delicious tasting spirit.”

Diplomático rum is ready to accelerate its growth with Brown-Forman, one of the best-known alcoholic beverage and wine companies in the world, as indicated by the company that owns the Venezuelan brand.

Diplomático rum is sold in more than 100 countries. The main markets are France, Germany and the United States.

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Source: El Tiempo Latino

La entrada Ron Diplomático was acquired by a subsidiary of Jack Daniel’s apareció primero en Bitfinance.

The famous brand of American whiskey, Jack Daniel’s, is fine-tuning details to enter the world of the metaverse.

This was known through the application for trademarks and patents, which was published by the lawyer specializing in the area, Michael Kondoudis.

According to a filing with the United States Patent and Trademark Office (USPTO), Jack Daniel’s may be interested in opening a line of virtual spirits in the form of NFTs and other types of collectible digital assets.

The American brand wants the authentication of “beverages, bar items, clothing and consumer goods using non-fungible tokens (NFT). It also refers to the sale of virtual goods, digital media and related software” for use in virtual worlds in line”.

For now, Jack Daniel’s has not made an official statement on the matter, but this request to the UPSTO makes it clear that the company wants to venture directly into the world of cryptocurrencies to offer new experiences to its consumers.

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Source: Diariobitcoin

La entrada Jack Daniel’s will enter the metaverse apareció primero en Bitfinance.