In a continued effort to strengthen the country’s entrepreneurial and business ecosystem, Bancamiga and the Baruta Municipality held the forum “Tools to Boost and Grow Your Business” at the Trasnocho Cultural Center.

The event was opened by José Simón Elarba, Chairman of the Board of Directors of Bancamiga, and included remarks from Darwin González, Mayor of the Baruta Municipality. Both leaders emphasized the importance of technical training and financial support as fundamental drivers of local and national economic progress.

For José Simón Elarba, the more than 400 forum participants represent “the Venezuela that is possible, with many ideas, projects, and a desire to contribute something new. Our social commitment is to ensure they can count on Bancamiga to make each of their ideas a reality, helping them grow from entrepreneurs to business owners.”

Practical knowledge / Training activity

The forum offered a strategic roadmap for attendees, covering everything from market realities to cutting-edge technological tools. Professor Luz Aimara Morales, Director of the Innovation and Entrepreneurship Center at UCAB, presented the lecture “A Snapshot of Entrepreneurship in Venezuela,” providing key data on the behavior and challenges of new business models in the country.

Marketing and innovation strategist Isa Bermúdez captivated the audience with her presentation, “The Voice of Your Brand,” emphasizing the need for authentic communication to connect with today’s consumer.

Digital transformation was also featured, presented by Joco González, CEO of Zuliatec, who delivered the lecture “Strategic Use of Artificial Intelligence (AI),” demonstrating how this technology can immediately optimize processes and sales.

To close this training event, economist Luis Oliveros spoke about “Opportunities for My Business in Today’s Economy,” offering a forward-looking analysis of how to navigate the financial environment to achieve profitability and sustainability.

Video coverage of the guided learning initiative

This forum is part of Bancamiga’s social commitment, aimed at promoting business development by providing practical knowledge that empowers entrepreneurs to make informed decisions.

With these kinds of events, Bancamiga reaffirms its position as a strategic partner for those committed to innovation and productive development in the country.

On-site coverage by Grupo El Sumario media outlets; more information and images provided by Bancamiga.

Audiovisual production: Ida Febres

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Having more income to cover all personal needs has been the driving force behind entrepreneurship worldwide. The situation will be no different in 2026; in fact, the emergence of new services is predicted.

One promising idea is offering digital services, which involves having computer equipment, a client base, expertise in various areas, and reliable billing systems.

This type of venture could go hand in hand with monetizing original content or offering online courses, tutoring, and classes. It’s about turning a passion or skill into a source of income.

The sale of digital products or any item that can be downloaded as a file, such as photos, courses, seminars, tutorials, software packages, illustrations, templates, and more.

M.Pino

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With the firm purpose of promoting the country’s economic and social development, Bancamiga successfully held the Forum “Keys to Entrepreneurship in Venezuela” at the San José Obrero Parish in Los Frailes de Catia. Catia, Caracas.

This initiative, part of the bank’s Corporate Social Responsibility program, aimed to provide practical tools and essential knowledge to entrepreneurs and those with business aspirations and ideas in this community in the Sucre parish of Caracas.

The forum focused on addressing key chapters from the “Manual for Entrepreneurs: 10 Key Questions for Starting a Business in Venezuela,” the latest publication from the Bancamiga Publishing Fund. Renowned experts in different fields led the conferences, generating a valuable exchange with attendees.

Mauricio Parilli, director of Aprendo y Emprendo, opened the series of conferences by answering the question, “Can I develop a business aligned with my purpose?” The expert emphasized the importance of passion and a personal connection with the business idea as drivers for long-term success and sustainability.

Next, Edwin Ojeda, certified mentor of the Emprende Network and professor at IESA, shed light on the question, “To whom do I offer what I know how to do?” During his presentation, the professor delved into the importance of market segmentation and the development of the Canvas model.

Martha Lucero, brand advisor and entrepreneur coach, offered those present a set of practical tools to address the challenge of “How do I promote my products and/or services?” She emphasized the need to build a strong brand and utilize effective marketing strategies tailored to the specificities of the Venezuelan market.

The forum was closed by Oskayda Alvarado, Entrepreneurship Manager at Bancamiga Banco Universal, who detailed the various “Financing Opportunities and Product Portfolio” that the financial institution offers entrepreneurs. The bank’s commitment to promoting new business initiatives, offering accessible financial solutions tailored to the needs of each project, was highlighted.

“At Bancamiga, we are convinced of the transformative potential of entrepreneurship in Venezuela. This forum in Los Frailes de Catia demonstrates our commitment to bringing knowledge and tools directly to communities, empowering citizens to realize their ideas and actively contribute to the country’s economic development,” said Milagro González, Director of Social Responsibility at Bancamiga.

Entrepreneurship with knowledge, supported by Bancamiga

Attendees expressed their appreciation for the initiative, highlighting the quality of the presentations and the relevance of the topics covered to the current context.

Carmen Castillo, leader of the @hechoamano_conamorrr venture, acknowledged that it was her “first time participating in an activity like this, and I thought it was fabulous because it provides you with tools and things I didn’t know about. They’re interesting for boosting business.”

“This is excellent and a benefit to the community. I’m leaving with a very clear idea of ​​what entrepreneurship is and how we should work,” said gastronomic entrepreneur Zuleima Chacón.

Leonardo Devia, leader of the @panymerengue venture, expressed his gratitude for the knowledge acquired at the forum, because “the fear of failure, to which we have dedicated our energy, dissipates as the information expands and becomes more concrete. For example, the Canvas allows us to have clarity when offering products and services.”

The “Keys to Entrepreneurship in Venezuela” Forum reaffirms Bancamiga’s role as a socially responsible player, committed to the development of Venezuela and the well-being of its communities.

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Bancamiga presented a new editorial and multimedia project entitled “Manual for Entrepreneurs. 10 Key Questions for Entrepreneurship in Venezuela,” a tool designed to provide support and guidance to those who want to start or boost their businesses in the country.

The project was created to address the concerns and needs expressed by thousands of Venezuelan entrepreneurs during the forums, seminars, and training workshops organized by Bancamiga nationwide since 2022. The manual compiles the 10 most frequently asked questions by entrepreneurs and offers clear and practical answers from experts in different fields.

A resource for success

“We are proud to share the second title from the Bancamiga Publishing Fund. An innovative proposal that addresses the concerns of entrepreneurs. We are confident that this will be an effective and essential tool for all those who want to develop their business ideas and projects,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

The Entrepreneurs Manual is a medium-format, 164-page print edition, combined with digital resources to facilitate learning and the application of knowledge.

Each chapter, dedicated to one of the 10 key questions, has been developed by a specialist in the field and includes a QR code that provides access to available practical tools or resources. Readers can also complement their learning with explanatory videos created by experts, which delve deeper into the topics covered in each section.

Top-notch team

The manual features the collaboration of a distinguished group of professionals with extensive experience in business and academia, including Scampola Aponte and Yoel González, professors at UCAB; Edwin Ojeda, professor at IESA; Tomiris Useche, specialist in sustainable development finance at UNDP Venezuela; and UNDP Venezuela consultants, sociologist Gustavo González and economist Francisco Rodríguez.

Also contributing were Claudia Valladares, president of Impact Hub Caracas; Ana Isabel Hernández, business and brand consultant; Isa Bermúdez, marketing, innovation, and sales strategist; and economist Luis Oliveros, Dean of the Faculty of Economic and Social Sciences at the Metropolitan University.

The common thread running through all the chapters is the story of a couple who have decided to become entrepreneurs and who find solutions to their questions throughout the book, which provides answers to the following questions: How do I start a business if I don’t have money? Can I develop a business aligned with my purpose? and Who do I offer what I know how to do?

The text also answers questions for those who have already made progress with their business ideas, offering advice on promoting products and services, improving business performance, optimizing financial management, learning how to differentiate themselves from the competition, and keeping their venture afloat in challenging environments.

The final chapter of the manual, developed by Bancamiga’s Entrepreneurship and Special Plans Department, headed by Oskayda Alvarado, details the steps to follow to apply for financing and enable startups to grow.

The book was designed by Carolina Arnal and Waleska Belisario of ABV Taller de Diseño, who created a visually appealing and functional presentation.

Presentation of the manual for entrepreneurs

During the presentation and christening of the book, in addition to José Simón Elarba’s remarks, the keynote speeches were given by Maryury Bargiela, President of the National Entrepreneurship Fund; Luis Oliveros, who spoke on behalf of the experts and professionals participating in the project; and Milagro González, Director of Social Responsibility at Bancamiga.

Journalist Ana Virginia Escobar welcomed and provided support at the ceremony. Ariel José Martínez, CEO, and other Bancamiga executives, academic figures, special guests, journalists, and media outlets were present.

Audiovisual coverage

Bancamiga’s Commitment to the Country

With the publication of the Entrepreneurs’ Manual, Bancamiga reaffirms its commitment to developing the entrepreneurial ecosystem in Venezuela, offering alternative training spaces, tools, and resources that contribute to business growth and consolidation.

The “Entrepreneurs’ Manual: 10 Key Questions for Starting a Business in Venezuela” can be downloaded from the website https://www.bancamiga.com/

Direct and in-person media coverage by the Digital Communication Group EL SUMARIO

Audiovisual production: Jesús Ramírez

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In a fresh and innovative format, Bancamiga started this year an audiovisual series that allowed to spread simple stories of great impact in the communities and in the country. The protagonists have in common their fight for a better Venezuela. This Tuesday the stories of a group of Venezuelans reached a new level, with the baptism of the book Historias Repetibles, the first literary work of the Bancamiga Editorial Fund.

The Editorial Fund is a new initiative of the Bancamiga Social Responsibility Department, with the aim of contributing to the preservation and dissemination of cultural heritage, promoting reading and access to knowledge, and fostering collaboration between institutions, researchers, intellectuals and writers of different currents.

Through 12 stories, Historias Repetibles pays tribute to tradition and to those people who have dedicated their lives to natural conservation projects and to preserving culture. Also to those who inspire with their perseverance and boundless passion, whose achievements are passed on from generation to generation, and to those who are able to get up after a tragic life experience.

With each of the stories, readers will learn about the efforts of their protagonists to achieve their dreams. They will learn that in Caracas there are people who are in charge of prolonging the life of toys, that in Mérida an agronomist has been promoting a project for the registration and preservation of mucuchí dogs for 20 years, or that in Nueva Esparta 27 women are in charge of collecting oysters from the mangroves of La Restinga.

These are stories that, despite having a very different context and development, have as protagonists mothers and fathers, workers and housewives who strive from their trenches for the common good. This is what Lilian Gluck and her team of volunteers do, who have managed to recover and recycle 60,000 stuffed animals, toys, educational games and dolls; Edgar Albarrán, at almost 3,000 meters above sea level in the state of Mérida, by creating Mucuchilandia with the aim of rescuing the Mucuchí race, and Érika Fernández and her oyster farmers, heirs to the art of collecting and cultivating the mangrove oyster, who fight on Margarita Island to transmit this tradition to the new generations. And there are many other stories like these.

During the event held at the PB of Cubo Negro, the President of the Board of Directors of Bancamiga Banco Universal, José Simón Elarba, expressed that the quality of the publications and their contribution to the development of the country will allow the Editorial Fund to become “a national and international reference; in addition to promoting the creation of spaces for participation by renowned authors, allies and interest groups for the organization.”

For the first half of next year, the Fund plans to publish the Manual for entrepreneurs; Answers to 10 key questions for entrepreneurship in Venezuela, a project in which experts participate in order to support those who have business initiatives in the country.

Bancamiga: A tribute to every Venezuelan

In the 184 pages of Repeatable Stories, Venezuelans will get to know Belkis García in A New Dimension of Triumph; Lieska Mofi in Guardians of a Plant Temple; Susanne Zielke and Astrid Rudman in The Voice of Clay; Clemente Balladares in Gardeners of the Sea and Julio Carrillo in Joy between Two Worlds.

They will also meet the multi-faceted Petare in the voice of César Fernández, Alexis Montesino and Doris Pereira; Haidy Collin in Venezuela German is spoken; Érika Fernández in Margariteñas, harvesting mangroves; Lilian Gluck and the sixty thousand illusions; Greisly Avendaño and the new realities of wood; Edgar Albarrán in Mucuchíes: Preserving canine pride in Venezuela; and Juan Carlos Rodríguez and his wife Haydeé Rodríguez in Chuwie: The sloth that awakened consciences.

“With this first publication we are demonstrating our work as a socially responsible company, which contributes strongly to the traditional and cultural memory of the country. Historias Repetibles is a tribute to each Venezuelan fighter, the protagonist of each of the stories told here and which represent the thousands of inhabitants of this blessed land of natural and human wealth,” Bancamiga highlights on page 5 of this work filled with photographs by Gustavo Alemán Troconiz and texts by Nahir Márquez.

With this editorial initiative, Bancamiga once again reaffirms its commitment to carry out programs and projects capable of positively transforming society and building a better Venezuela.

With information and reference images provided by Bancamiga Banco Universal

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Bancamiga, through its business development program, continues to train people with business initiatives with a forum called “Strengthening the Venezuelan entrepreneurial ecosystem.”

The event, held in alliance with the Sucre Mayor’s Office in Miranda state, brought together more than 100 microentrepreneurs at the La Pizarra Cultural Center, located in Los Dos Caminos, Caracas.

Participants had the opportunity to learn about business models, value proposition, financial management, sales and Bancamiga’s value proposition for entrepreneurs.

“Bancamiga continues to train Venezuelans so that they have the necessary tools to strengthen and promote their ventures. We continue to support them, opening financing opportunities for them so that their businesses can grow and become large companies,” said José Simón Elarba, President of the Board of Directors of Bancamiga Banco Universal.

The mayor of the Sucre municipality of Miranda state, José Vicente Rangel Ávalos, congratulated the entrepreneurs for attending this valuable training and moving forward to take advantage of Bancamiga’s willingness to provide financing to promote the business initiatives of Venezuelans.

Tools for business

Experts in different areas shared their knowledge and experiences, providing practical tools to attendees. Entrepreneurship and innovation coach Luis Moreno emphasized the importance of optimizing business models to achieve greater impact.

Financial consultant Anna María Donella urged participants to exercise the power they have in finance to carry out their business idea, as well as to strive to identify the skills they must develop in this area.

For his part, Ángel Ramírez, entrepreneurship and innovation coach, promoted the current trend of sales from digital platforms, based on data analysis and the development of skills to boost sales.

Bancamiga’s Entrepreneurship Manager, Oskayda Alvarado, presented the bank’s commercial offer and highlighted the importance of formalizing businesses to access all the financial benefits.

Bancamiga: An allied bank

The forum included an exhibition by entrepreneurs and the participation of micro-entrepreneurs from areas such as La Línea, Maca, José Félix Ribas, La Bombilla, La Urbina, Lomas del Ávila, Los Dos Caminos, Boleíta, Filas de Mariche, Turumo, El Llanito, Caucagüita, among others.

Daniela Viloria, from Fab Lab Caracas, the first digital laboratory in the country, celebrated the training day and the support for those who decide to start a business.

“Bancamiga is the only bank that three years ago gave us the opportunity to open a legal account in 10 minutes. We had been trying for a while, and we had obstacles in other banks, but with Bancamiga the process was very fast,” she said.

Marlyn Yépez, leader of Cacao del Valle, said the following: “I think the support that Bancamiga is giving to entrepreneurs is excellent because we all learn to identify what it is that we really want, what motivates us, what strengthens us, what we need to go from entrepreneurs to businessmen.”

Darvis Sanabria, manager of Dals Café, said that when you have a business “you need a lot of training. It is the only way that we can move up the levels and make our products more known. Through these trainings, you acquire knowledge and apply it to improve your product or service.”

With information and images provided by Bancamiga

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The first major cycle of Bancamiga conferences for entrepreneurs in the city of Maracaibo, “The Entrepreneur’s Journey”, was held with record attendance. Accompanied by experts in different areas, more than 450 people had access to key information from the moment the business idea is conceived, until it becomes a sustainable productive unit in the Venezuelan market.

Bancamiga held this forum “The Entrepreneur’s Journey” in the capital of Zulia to maximize the impact of its social commitment in the west of the country and expand the range of action of its business development program throughout the national territory with face-to-face or online activities. The event was attended by Maryuri Bargiela, President of the National Entrepreneurship Fund.

“For us, the training of entrepreneurs and small business owners is essential because it contributes to the business initiatives of Venezuelans being able to sustain themselves and become a way of life, boosting the local economy, the social and productive development of the country,” said José Simón Elarba, President of the Board of Directors of Bancamiga.

Bancamiga and this high-altitude training

As in the phases of a flight, entrepreneurs from the Zulia region had access to elements to overcome challenges and take the path to achieve success in their businesses. The takeoff was with Mauricio Parilli, director of the civil association Aprendo y Emprendo, who spoke about fundamental aspects of the ideation and innovation process.

The consultant and organizational coach Eugenio Pérez Toledano addressed the participants on strategic vision, leadership and teamwork. As the trip continued at cruising speed, the digital business consultant Joco González spoke about agility, resilience, visibility and the impact that ventures must have to be sustainable.

For the descent and landing, the economist and motivational speaker Maickel Melamed inspired the attendees with his optimism and sowed hope in that ideal destination that people want to reach with their business initiatives.

The training day ended with the surprise presentation of the young people of the Venezuelan Robotics Team, the pride of the state of Zulia and all of Venezuela, who won the gold medal at the First Global Challenge held in Singapore in 2023 and the silver medal at the most recent edition of the competition held in Greece.

With their intervention, the young people from Zulia were filled with applause for sharing their experience to overcome challenges and leave the name of the country at the top.

Commitment to the country and promotion of business development in western Venezuela

Since 2022, Bancamiga has trained more than 3,000 entrepreneurs in more than 100 activities, through cooperation with public, private institutions and multilateral entities.

In the first half of this year, Bancamiga continued to hold in-person forums in communities in Greater Caracas, began a cycle of online forums with new topics, and has now begun holding in-person forums in the interior of the country.

With reference information and images from Bancamiga Banco Universal

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Bancamiga will present its forum “The Entrepreneur’s Journey” in Maracaibo next Tuesday, October 22. After being held successfully and with record attendance at the Teresa Carreño Theater in Caracas, the innovative series of conferences for business development is coming to the west of the country to accompany people with business initiatives on the path to success in their ventures.

“Training Venezuelan entrepreneurs to boost their growth is one of the fundamental pillars of our social commitment to contribute to the economic development of the country. We want to contribute to the search for those elements necessary to overcome challenges and continue investing in Venezuela,” said José Simón Elarba, President of the Board of Directors of Bancamiga.

“The Entrepreneur’s Journey” presents conferences by specialists who lead participants along the path that is traveled from the moment the business idea is conceived, until it becomes a valuable offer for the market, as well as a decent means of living.

Those interested in the event can attend, free of charge, by registering at www.bancamiga.com

On this occasion, the conferences will be given by Mauricio Parilli, director of the civil association Aprendo y Emprendo; Eugenio Pérez Toledano, consultant and organizational coach; Joco González, digital business consultant and CEO of Zuliatec, and the motivational speaker Maickel Melamed.

The forum was held for the first time last July, with a completely packed José Félix Ribas room, where conferences were presented on topics around ideation, innovation, leadership, vision, teamwork, collaboration, resilience, visibility and impact.

Now “The Entrepreneur’s Journey” will be held at the Tibisay Hotel, located on El Milagro Avenue in Maracaibo, Zulia State, starting at 8:00 am. Interested persons can attend, free of charge, by completing their registration at www.bancamiga.com. Entry to the event is subject to the capacity of the room, the bank’s statement states.

With information and reference image provided by Bancamiga

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Bancamiga supports the work that the Venezuelan Association for Down Syndrome (Avesid) has carried out for more than three decades to improve the quality of life of people who suffer from an intellectual disability, through educational or assistance programs aimed at children, young people and adults.

The President of the Board of Directors of Bancamiga Banco Universal, José Simón Elarba, praised the constant work of Avesid and its commitment to the full inclusion of people with Down Syndrome, as well as to the development of their abilities.

“The work they do is impressive. We are all moved by being able to collaborate and make the work they do more viable, which truly helps people who need it,” he said.

To boost the potential and develop the skills of people with disabilities, Bancamiga provided a contribution that covers the cost of an Avesid project aimed at learning culinary skills for 35 young people, as well as creating a micro-enterprise for food and hydration services for events.

Bancamiga and Avesid with the sustainable development of the country

The Bo-K-2 project seeks to empower participants with work skills and train them as entrepreneurs, promoting social and labor inclusion.

María Susana Padrón de Grasso, president of Avesid, explained that the project offers young people the opportunity to train and “obtain resources, contribute to their home and feel like useful people, who have a job and that there is room for everyone.”

With the contribution of Bancamiga, Avesid will have the necessary resources to carry out theoretical and practical workshops, where young people with disabilities will learn culinary techniques, hygiene and food safety standards, menu planning, as well as management of catering businesses, among other aspects.

The initiative “began with the preparation of some wonderful recipes. Now we are going to make recipes with a higher level, which we will offer to the public who wants to help,” said Padrón de Grasso.

Bancamiga’s social responsibility management focuses on contributing to the sustainable development of the country, with the purpose of benefiting the greatest number of people and positively impacting the environment.

With information and reference image provided by Bancamiga Banco Universal and Avesid

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Bancamiga carried out “The Entrepreneur’s Journey”, an innovative business development forum in which people with business initiatives had access to useful elements to overcome challenges and walk the path to achieve success. In addition, a group of microentrepreneurs received financing to promote their ventures.

In this forum, hundreds of people filled the José Félix Ribas Room of the Teresa Carreño Theater, and lived a unique training experience in which topics such as ideation, innovation, leadership, vision, teamwork, collaboration, resilience, visibility and impact were addressed. . As well as sustainability and intelligent optimism.

For José Simón Elarba, president of the Board of Directors of Bancamiga, “The Entrepreneur’s Journey was designed as a business strengthening proposal for those seeking to grow and find solutions to the challenges they constantly have to overcome. Because our purpose is to continue accompanying Venezuelans with training options for their development.”

Based on conferences by experts in different areas, “The Entrepreneur’s Journey” allowed the public to travel the path taken from the moment the business idea is conceived, until it becomes a decent means of living for people. that drive it and a sustainable value offer for the Venezuelan market.

The event featured interventions by Claudia Valladares, co-founder and President of the Impact Hub Caracas; Verónica Ruiz del Vizo, businesswoman and digital strategist; Isa Bermúdez, brand strategist and international speaker, together with journalist Eduardo Rodríguez Giolitti as motivational author and Bancamiga’s ambassador, Amanda Dudamel, as moderator.

The surprise of the day was the participation of the Venezuelan robotics team that won the First Global Challenge, held in Singapore, in 2023. Accompanied by the robot Kashi, the team of young Zulians excited and inspired the attendees with testimonies that show that the Preparation, training, motivation and the desire to achieve the goal is key to succeeding and achieving the objectives.

By carrying out this activity, Bancamiga continues to reaffirm its social commitment to the economic development of the country and its support for Venezuelan entrepreneurs, people with business ideas, small and medium-sized entrepreneurs.

With more than 3,000 people trained, Bancamiga’s entrepreneur training program is the only initiative that offers open and free spaces for training Venezuelans.

The financial institution has provided more than 1,500 loans to entrepreneurs during the last year.

Video

We invite you to listen and watch the following in-person and informative video coverage:

Audiovisual production: Ida Febres and Jesús Ramírez / Grupo de Comunicación Digital EL SUMARIO

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