The Ibero-American Festival of Creativity (FIAP) announced the winners of all its special awards at the in-person gala that took place within the framework of Advertising Week LatAm (AWLATAM). The event, which once again brought together the main exponents of Ibero-American creativity, awarded the 4 Great Suns of Ibero-America and a Special Mention, which complete the 206 metals (awards) of its historic 55th edition.

On this occasion, the stage was hosted by the renowned announcer and voice actor Sebastian Llapur, an Argentine-Mexican known for giving life to iconic characters such as Darth Vader and Colossus, whose presence brought a special touch to the ceremony.

The sponsors of FIAP 2024 reflected the relevance of the anniversary and edition. Adsmovil, Amarillo Creative Lab and Dirty Kitchen joined in the disciplines of Formats, Innovation and Ads, respectively.

Meanwhile, the “Celebration among the greats” after party was sponsored by Heineken, Audio Network and Altered.LA, along with the collaboration of Flow, Humo Rojo, Suena Polenta and Not Normal, who highlighted the value of Ibero-American creativity.

Intelligent creativity

The FIAP 2024 ceremony witnessed a historic achievement for Peru, which for the first time in the 55 years of the festival won a Gran Sol in each of the four disciplines. The Sightwalks – Veredas que Guían campaign for Cemento Sol, by Circus Grey Peru, was recognized in the Formats, Innovation and Ads categories, while Fahrenheit DDB Peru won the Gran Sol in Ads for the Cancer before cancer campaign for the Peruvian Cancer Foundation. This success places Peru in a prominent position, consolidating its presence in the global creative field and demonstrating how advertising can address cultural and health issues with a profound impact.

The awards continued with the most coveted institutional awards: Mullen Lowe Delta was recognized as Agency of the Year, DDB Worldwide was named Network of the Year, UNACEM was celebrated as Advertiser of the Year, LLYC took home the title of Independent Agency of the Year, and Rebeca Producciones was named Production Company of the Year. These recognitions underline the leadership and innovation capacity of the main figures and organizations in the sector, strengthening the position of Latin America in the global advertising industry.

At the ceremony, the 2024 split of the Grand Slam 2024 ranking was also revealed, a list obtained from a score derived from the performance obtained in Cannes (global, which multiplies by 3), FIAP (regional, which multiplies by 2) and the various local awards mentioned above (which do so -multiply- by 1).

Hall of Fame

The FIAP 2024 Hall of Fame paid tribute to siblings Andy and Bárbara Muschietti, who have stood out in the horror film industry worldwide. This recognition, promoted by the International Advertising Association (IAA), celebrated the Muschiettis’ contribution to cinema and audiovisual narrative, which began with their acclaimed film Mama (2013) and was consolidated with the adaptation of Stephen King’s It (2017). Their ability to captivate audiences and redefine horror cinema has left an indelible mark on the creative industry, positioning them as influential figures in Ibero-American and global audiovisual production.

With this gala, FIAP 2024 not only celebrated its 55 years of history, but also reinforced its commitment to creativity and excellence in advertising. This festival continues to be a benchmark for innovation in the region, putting at the center those who, with their talent, set the course of the industry towards the future.

To see the complete list of Winners, go to www.fiapawards.com/ganadores/.

About FIAP

The Ibero-American Festival of Creativity, FIAP, in its 55th edition, continued to recognize creativity in all advertising formats in Ibero-America. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, a new concept was presented: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU

In 2024, PRODU celebrates 35 years as the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU generates regular trade publications, now all digital in line with caring for the planet, and an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and professionals / executives every day.

With reference information and images provided by FIAP and PRODU / Photographer: Carlos Ratti

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The Grammy Awards updated the rules for the selection of the nominees to include a series of nuances regarding generative artificial intelligence (AI), and make it clear that while it does not exclude it completely from production, it does exclude it from the possibility to win the award.

Specifically, it rules out the possibility that an AI could be nominated for or win a Grammy, limiting this fact to human creators only. And in fact, it requires that works contain human authorship in order to be considered in any category.

However, they admit works with materials generated by an AI, as long as the human authorship is “significant and more than minimal” and that this component of human authorship is “relevant to the category in which said work is registered.”

And if the work contains AI-generated material, the author of that incorporated material will not be eligible for a Grammy nomination or winner.

Source: dpa

(Reference image source: EuropaPress)

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After months of effort in its preparation, one of the film festivals with the longest history in Venezuela begins. The Festival Ascenso reaches its eighteenth edition to continue telling stories that promote experiences and adventures lived in the middle of nature, and to publicize the most recent challenges of Venezuelans.

With the support and enthusiasm that Bancamiga has offered in recent years, the Festival will be held from October 19 at the Chacao Cultural Center. According to its director, Orlando Corona, it will be a space to also contribute to this future challenge that “we have ahead, approaching us through significant experiences that have to do with what we like and are passionate about, now with more awareness of the value that has the environment for the world”.

On this occasion we will have the presentation of its customary categories land, water, air, environment and social awareness, in audiovisual projections. There is also the participation of photographers, with images exhibited in the open spaces of the Center, and the successful Expo Ascenso will return to promote the culture of adventure, travel and tourism in Venezuela.

Tribute to the Summit Project

Corona revealed that, 18 years after its edition, there have been many stories shared from the community of adventurers, athletes and nature lovers, and enjoyed by a wide audience of all ages, in numerous events that have promoted culture audiovisual as a tool to disseminate experiences and learning in the relationship between man and nature.

This year, the Festival Ascenso will pay tribute to the Proyecto Cumbre, a pioneer of expeditions to the world’s great mountains, and will feature the participation of Venezuelan Raúl Biocchi, who recently climbed Everest, once again carrying the national tricolor to the top of the world. The event will be held until October 22 and at www.ascensoaventura.com you can find more details.

Tickets are on sale through liveri.com.ve at a cost of $20. Starting at 3:00 p.m, activities will begin in the exhibition area of ​​the Cultural Center with some talks in the experimental room and video performances at 6:30 p.m.

With information from Festival Ascenso and Bancamiga Banco Universal

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Contributing to the strengthening of activities dedicated to the environment, tourism and sports, this year the XVIII edition of the Ascenso Festival will be held, whose call to send videos and photographs is open until September 15.

The event will maintain the presentation of its usual categories: land, water, air, environment and social awareness. They will include video projections, awards ceremony, photographic exhibition, sponsor product raffles, talks and conferences. Likewise, the successful Expo Ascenso will return to promote the culture of adventure, travel and tourism in Venezuela.

“Ascenso is one of the film festivals with the longest history in Venezuela and, on this occasion, it will connect with its audience through stories that narrate experiences and adventures lived in nature and the most recent challenges of Venezuelans. From our field we want to contribute to this challenging future that lies ahead, positioning ourselves through experiences in the ideal platform to spread this healthy encounter between man and nature,” said its director, Orlando Corona, who thanked Bancamiga for its support to promote this initiative.

18 years after its first edition, there have been many stories shared from the community of adventurers, athletes and nature lovers, and enjoyed by a wide audience of all ages, in numerous events that have promoted audiovisual culture as a tool to spread experiences and learning in the relationship between man and nature.

This year, tribute will be paid to the Proyecto Cumbre as a pioneer of expeditions to the world’s great mountains, and will feature the participation of Venezuelan Raúl Biocchi, who recently climbed the Everest, once again carrying the national tricolor to the top of the world.

The event will be held at the Chacao Cultural Center from October 19 to 22 and those interested in participating can visit www.ascensoaventura.com.

With information from Ascensoaventura and Bancamiga

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Netflix and the Inter-American Development Bank (IDB) come together to develop strategies that promote the “Orange economy”, through the 21st century skills coalition for Latin America and the Caribbean, and thus improve education, increase job creation and growth.

The 21st Century Skills Coalition is a multi sectors alliance to underpin the creation of new education and training policies in the 26 borrowing member countries of the IDB. In this Coalition the public and private sectors of nations are brought together to work globally on the “development of transversal skills that are critical to success in the rapidly changing 21st century labor market.“

The US operator, Netflix, offers its experience and knowledge of the entertainment industry to identify the necessary skills to develop creative companies in the region, as well as the promotion and “development of skills in the film and entertainment industry.“

The president of the IDB, Mauricio Claver-Carone, celebrated the partnership with Netflix, highlighting the benefits of the agreement. “This partnership with Netflix will help young people in the region take advantage of new opportunities. Together, we can nurture the talent and creative potential of Latin America and the Caribbean, while giving workers the skills and tools of the 21st century to prosper and driving local economies.”

According to Claver-Carone, this agreement is part of the post-pandemic economic recovery plan for the region, whose vision for 2025 is “to support job creation, small businesses and the development of digital skills.”

M. Rodríguez

Source: finanzasdigital.com

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The health pass, which reserves access to certain public places for vaccinated, cured or negative people, is conquering more and more spaces in different countries of the world. Hungary, Austria and Denmark are the first nations to implement it and New York will soon begin to demand it.

Hungary quickly inoculated its population with Russian and Chinese vaccines and began issuing “immunity certificates” from March. In May, these cards were used to reopen hotels, theaters, movie theaters and the interior of restaurants. Despite lifting many restrictions, certificates are still needed for covering the needs of more than 500 people.

For its part, in Denmark the health passport continues to be mandatory to access various public places such as hairdressers or gyms. Whereas, in Austria, since mid-May when the general reopening took place, to enter hotels, restaurants, gyms, museums, concerts, hairdressers and sporting events it is mandatory to present a negative test, an antibody certificate or a vaccination test.

At the end of July, the health pass became mandatory in France to enter cultural and leisure establishments that serve more than 50 people and from this Sunday is extended to cafes, restaurants, airplanes, trains, buses for long trips and professional fairs. The pass will also be mandatory for visitors or patients who do not go urgently to health establishments and nursing homes.

In Portugal and Ireland the health pass is mandatory to enter public places, hotels, restaurant halls and for group classes in gyms.

On July 1st, the European Health Pass entered into force in the European Union, which is a flash code that allows checking if the carrier is vaccinated or has a recent negative test, allowing travelers to cross the borders of 33 countries on the continent. , including the 27 nations that make up the eurozone, the Principality of Andorra, Iceland, Liechtenstein, Monaco, Norway and Switzerland.

M.  Rodríguez

Source: el nacional.com

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