Bancamiga presented a new editorial and multimedia project entitled “Manual for Entrepreneurs. 10 Key Questions for Entrepreneurship in Venezuela,” a tool designed to provide support and guidance to those who want to start or boost their businesses in the country.

The project was created to address the concerns and needs expressed by thousands of Venezuelan entrepreneurs during the forums, seminars, and training workshops organized by Bancamiga nationwide since 2022. The manual compiles the 10 most frequently asked questions by entrepreneurs and offers clear and practical answers from experts in different fields.

A resource for success

“We are proud to share the second title from the Bancamiga Publishing Fund. An innovative proposal that addresses the concerns of entrepreneurs. We are confident that this will be an effective and essential tool for all those who want to develop their business ideas and projects,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

The Entrepreneurs Manual is a medium-format, 164-page print edition, combined with digital resources to facilitate learning and the application of knowledge.

Each chapter, dedicated to one of the 10 key questions, has been developed by a specialist in the field and includes a QR code that provides access to available practical tools or resources. Readers can also complement their learning with explanatory videos created by experts, which delve deeper into the topics covered in each section.

Top-notch team

The manual features the collaboration of a distinguished group of professionals with extensive experience in business and academia, including Scampola Aponte and Yoel González, professors at UCAB; Edwin Ojeda, professor at IESA; Tomiris Useche, specialist in sustainable development finance at UNDP Venezuela; and UNDP Venezuela consultants, sociologist Gustavo González and economist Francisco Rodríguez.

Also contributing were Claudia Valladares, president of Impact Hub Caracas; Ana Isabel Hernández, business and brand consultant; Isa Bermúdez, marketing, innovation, and sales strategist; and economist Luis Oliveros, Dean of the Faculty of Economic and Social Sciences at the Metropolitan University.

The common thread running through all the chapters is the story of a couple who have decided to become entrepreneurs and who find solutions to their questions throughout the book, which provides answers to the following questions: How do I start a business if I don’t have money? Can I develop a business aligned with my purpose? and Who do I offer what I know how to do?

The text also answers questions for those who have already made progress with their business ideas, offering advice on promoting products and services, improving business performance, optimizing financial management, learning how to differentiate themselves from the competition, and keeping their venture afloat in challenging environments.

The final chapter of the manual, developed by Bancamiga’s Entrepreneurship and Special Plans Department, headed by Oskayda Alvarado, details the steps to follow to apply for financing and enable startups to grow.

The book was designed by Carolina Arnal and Waleska Belisario of ABV Taller de Diseño, who created a visually appealing and functional presentation.

Presentation of the manual for entrepreneurs

During the presentation and christening of the book, in addition to José Simón Elarba’s remarks, the keynote speeches were given by Maryury Bargiela, President of the National Entrepreneurship Fund; Luis Oliveros, who spoke on behalf of the experts and professionals participating in the project; and Milagro González, Director of Social Responsibility at Bancamiga.

Journalist Ana Virginia Escobar welcomed and provided support at the ceremony. Ariel José Martínez, CEO, and other Bancamiga executives, academic figures, special guests, journalists, and media outlets were present.

Audiovisual coverage

Bancamiga’s Commitment to the Country

With the publication of the Entrepreneurs’ Manual, Bancamiga reaffirms its commitment to developing the entrepreneurial ecosystem in Venezuela, offering alternative training spaces, tools, and resources that contribute to business growth and consolidation.

The “Entrepreneurs’ Manual: 10 Key Questions for Starting a Business in Venezuela” can be downloaded from the website https://www.bancamiga.com/

Direct and in-person media coverage by the Digital Communication Group EL SUMARIO

Audiovisual production: Jesús Ramírez

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Bancamiga’s Conecta2 program returned this Thursday night in its second season. And he did so with the executive president of the financial institution, Ariel José Martínez, as one of his drivers and confirming that he is the main promoter of communications in the institution.

During the one-hour broadcast on Bancamiga’s social networks, Martínez welcomed and stated that the space will be a window to channel and respond to customer concerns.

“I feel extremely pleased to be in this program. Conecta2 is an unparalleled window to be closer every day to Venezuelans, who are ultimately the engine that drives from the outside what is created here to satisfy them.”

With Conecta2, which will be broadcast every 15 days, Bancamiga will connect with clients in a totally disruptive way, establishing a direct link with Venezuelans, in order to delve deeper into the bank’s innovations, one of Bancamiga’s key values.

Together with his drivers, journalists Alberto Camardiel and Ana Virginia Escobar, Martínez stated that he was happy with the new season of a space, which “is a bridge to relate to our clients, a spearhead to send them information of interest and talk about our services”.

Direct communication, in real time, with Bancamiga clients and Venezuelans in general

For the president of the Board of Directors of Bancamiga, Carmelo de Grazia, Conecta2 provides the possibility for customers to receive a real-time response to their concerns and thus be able to clarify their doubts, in addition to learning about the latest in terms of products and services promoted by Bancamiga. the institution.

This Thursday, points of sale became the central topic addressed. Yoiver Valenzuela, director of Commercial Banking, said that POS, in addition to being a payment platform, are used to cancel services and recharge, stamp 5y6 and play lotteries.

“We have a wide variety of POS available, which can be purchased by installments or in cash at any of our 40 branches, operations and at Bancamiga Móvil,” said Valenzuela.

Among many other advantages of Bancamiga Points of Sale, we must highlight their security, daily settlements, additional income from sales, payment of services and taxes, two telephone lines, WiFi connection, Contactless technology, payment options for all types of cards (national and international), and, for immediate customers through the AMP 8000 and AMP 8200 models.

At this point, Ariel Martínez assured that “there is currently no better way to give money in Venezuela than through Bancamiga POS. The incorporation of this service to our points of sale is a clear response to the needs of our clients and users, also opening the door to safer transactions.”

“We will continue to be pioneers and work for the development of our nation, and to give Venezuelans the opportunity to have a better Venezuela, with a banking system that will have nothing to envy of any other country in the world, thanks to Bancamiga,” he said. .

Martínez invited people to keep an eye on Bancamiga’s social networks to learn about the news that the next Conecta2 will bring.

With information from Bancamiga

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Bancamiga is an innovative bank, a fan of sports and a lover of gastronomy, which is why, as part of the celebration of World Hamburger Day, which is celebrated every May 28, it formed an alliance with Ávila Burger and the Culinary Institute of Caracas, to offer their own hamburger, which is available from Thursday, August 17.

The launch of the hamburger was held in the Los Palos Grandes Gastronomic Square and offered a unique sensory marketing experience to all its diners so that they could keep it in their memory through its smell, taste or texture.

This type of marketing seeks to involve the consumer with the purpose of associating positive values ​​with the brand. This activity seeks to evoke emotions, memories or awaken the client’s imagination through the Bancamiga values ​​that are innovation, honesty, trust, service and empathy, reported the financial institution.

The event was attended by the designer, universal viceroy of beauty and ambassador of the institution, Amanda Dudamel, representatives of the media and “influencers” of digital media.

The Bancamiga hamburger combines ingredients such as double meat smash with chistorras, pretzel-type bread, American cheese, tomato, lettuce, pickles and a special sauce, which together are a delight to the palate.

Its creator was the ICC student Ramsés Bruno, 18 years old. He affirmed that studying at the Culinary Institute of Caracas gave him the necessary tools to be the lucky one today to present a hamburger with a creative concept for diners to enjoy.

“I was inspired by the value of trust. That is something that its flavor captures precisely. She is trustworthy and close. It is for all tastes and ages. I am very happy to be part of this pleasant experience”, he commented.

Bancamiga: An innovative proposal

“An important aspect of this initiative is that the hamburger has a social sense, because its purchase will benefit students from the Culinary Institute of Caracas (ICC)”, highlighted the President of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia. He was pleased with this initiative because it is perfectly aligned with the innovation that defines the bank.

The Director of Payment Methods and Channels, Alberto Camardiel, expressed that it is a great initiative to position Bancamiga through a hamburger that represents the values ​​of the institution.

“This strategic alliance is wonderful, because it not only allows people to get to know Bancamiga through a hamburger that contains its essence and values, but also provides the opportunity to present highly innovative gastronomic proposals,” he said.

For Amanda Dudamel, Bancamiga broke schemes through a hamburger.

“My experience has been spectacular…in a single bite, customers can taste the essence of the bank. I think that schemes were broken with this proposal that makes Bancamiga relations with a smell or a flavor”.

The journalist Ana Virginia Escobar said that Bancamiga is “disruptive when launching a hamburger.”

“The Bancamiga hamburger has a fresh, young, empathetic concept and it is because it reflects what we are as a disruptive and innovative organization,” added Escobar.

An important aspect of this initiative that stands out is that the hamburger – as Carmelo De Grazia pointed out – has a social sense or purpose, because its purchase will benefit ICC students.

In the first phase, it can be tasted in the Ávila Burger restaurants in the Los Palos Grandes Gastronomic Square and in the Valle Arriba shopping center.

The influencers speak

Each influencer described their sensory experience of tasting the burger and put their own distinctive stamp on it.

Ashly Prieto (@moveyourash.fit): “It’s innovative”

“When I tried the Bancamiga hamburger, it seemed like a super innovative concept that is different from any I have tried. I definitely recommend it.”

Caracas the city (@caracaslaciudad): “It’s trying a young bank”

“We are very sure that all young people use Bancamiga, and we are not surprised that you are the first to make a hamburger because you are a young and friendly bank.”

Dorita Gakneras (@doritag): “It’s a bite that connects you with empathy”

“I am very happy to live this experience because it made me connect with beautiful memories and taste empathy in a very delicious hamburger. Really 20 points”.

An experience that was born with Avichef

Within the framework of World Hamburger Day, Ávila Burger and Bancamiga held the 2023 edition of the Avichef contest, in which four ICC students had the opportunity to create their own hamburger and compete among themselves to choose the best one.

After a week of preparation and showing their creations to all the diners at Ávila Burger, the final contest was held. A jury selected Camila Calderón as the winner for “La Parrillera” and in parallel, “La Central”, by Ana Julia Marcial, was chosen as the bestseller.

A few weeks later, the Bancamiga hamburger contest was held, where Adriana Pascarella and Ramsés Bruno presented two innovative proposals with a concept inspired by the bank’s values.

After evaluating aspects such as flavor, texture, presentation, concept and creativity, the jury, headed by the Executive President, Ariel Martínez, chose Bruno’s hamburger in a very close finale.

In this way, Bancamiga continues to strengthen its brand on a national scale and positions itself as one of the main financial entities in Venezuela.

With information and referential images of Bancamiga

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Bancamiga held the Transformation and Impact Scenarios Forum for Entrepreneurs, an activity and training space with the participation of four experts in different areas. During the event, a group of small Venezuelan businessmen received financing to stimulate the productive development of their initiatives.

The president of Bancamiga, Ariel José Martínez Coujil, opened the event by greeting the more than 500 attendees who filled the theater and the open areas of the Complejo Cultural Chacao, where the speakers provided essential tools for those who are starting businesses and want to develop a company.

Without further ado and under the moderation of the journalist Ana Virginia Escobar, the conference cycle began with the presentation of the co-founder and president of Impac Hub Caracas, Claudia Valladares, who talked about strategies so that entrepreneurs can adapt to the challenges of the present. , offering innovative solutions with a triple impact: economic, social and environmental.

Next, the economist, writer and motivational speaker, Maickel Melamed, in his speech, referred to tools that allow strengthening the capacities of those who wish to develop a business idea and successfully lead the implementation of their projects. By providing examples and sharing details about his personal experiences and challenges, he was applauded.

For his part, the economist, university professor and consultant for national and international companies, Luis Oliveros, guided the attendees on the main challenges of undertaking, as well as on the opportunities that exist for business.

The conference cycle ended with the intervention of Isa Bermúdez, consultant and speaker in marketing and innovation, who detailed digital marketing strategies to boost business sales in complex economic environments.

Between each conference, the Bancamiga ambassadors shared with the public the vicissitudes they had to face before achieving success. The soccer player Deyna Castellanos, the karate fighter Antonio Díaz and the designer and universal viceroy Amanda Dudamel answered questions and connected their stories with different aspects addressed in the presentations, inspiring those present to achieve their dreams.

Financial support

At the end of the conferences, 20 entrepreneurs were benefited with credits, with the purpose of promoting the production of goods and services in sectors such as technology, commerce, gastronomy, textile clothing, among other items.

For Bancamiga’s Director of Social Responsibility, Milagro González, the bank has demonstrated its commitment to the development of the country, “by promoting training spaces with the aim of strengthening the business skills of Venezuelans, so that their business initiatives begin with success and are sustainable over time, generating jobs”.

In alliance with national and international organizations such as Aprendo y Emprendo, CESAP, IESA, PNUD Venezuela, among others, Bancamiga provides training offers to support small entrepreneurs, as well as people who want to create a company.

Video

We invite you to learn more about this forum in the following audiovisual coverage:

During the development of the forum, all attendees had the opportunity to open Bancamiga accounts and obtain detailed information on the products and services for natural and legal persons.

Taken from El Sumario and Doble Llave

Audiovisual production: Jesús Ramírez

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The Bancamiga El Hatillo agency has been inaugurated for three months. In more than 400 square meters, art, comfort, innovation and finance are combined at the service of its related parties, as an efficient support for the realization of their businesses and prosperity.

In these spacious and modern offices, customers have four ticket offices, chat rooms to finalize negotiations, attentive Specialized Banking professionals and a VIP space, among other resources.

The Executive President of Bancamiga, Ariel José Martínez Coujil, said that this place seeks to show visitors and customers the products and services of an innovative bank, in a space that has a robust technological platform, offering them opportunities for their businesses and ventures grow up.

He expressed that at the gates of turning 16, at Bancamiga his collaborators wake up every day with the commitment to bank the largest number of Venezuelans and that the facilities of the financial institution reach every corner of the country.

For the Business Director, Isolina Fragachán, a key to the success of El Hatillo has been the good gear of the team that is in charge of the agency, led by Stephanie Rodríguez, who is accompanied by six other professionals, all with great mysticism and great capacity. of work.

Regarding these first three months, Rodríguez summarized that the balance has been very positive, because some 600 accounts have been opened, customers have received their Mastercard Debit Card and “we have been strongly promoting the placement of Bancamiga Points of Sale, with the installation of about 25 POS”.

She pointed out that even though visits have been made in the area, there are still urbanizations such as La Unión and Oripoto that should be approached, as well as organizing so that many businesses that open their doors at night get to know Bancamiga and its disruptive products and services. . They also hope to carry out operations that, in addition to making the financial institution known, will allow many citizens to bank, especially in the rural areas of the municipality.

Corporate clients, entrepreneurs from the area and the media attended a tour of the innovative facilities, in which the journalist Ana Virginia Escobar, voice and commercial presenter of Bancamiga, had warm words of welcome.

An Bancamiga agency where service and art converge

One of the aspects that stands out from the agency is its intervention by the plastic artist María Fernanda Lairet, who last year also participated in the artistic creation of the Centro de Negocios Chacao, under a concept that she defined as Global Narratives.

In his career of more than 30 years in the world of arts, he has exhibited at the Miami International Biennial, the Caracas Museum of Contemporary Art, Shanghai Latin-American Art Pavilion and The International Wing, Miami Dade College as well as at the Marietta Cobb Museum. of Art.

The El Hatillo agency is located on Avenida Sur of the La Lagunita Country Club urbanization, El Hatillo Shopping Center – La Lagunita, Miranda state. It is one of the 37 that Bancamiga has in the country, in addition to 19 non-banking correspondents (MRW), two associated ticket offices (Centro Lido and Viva Supercentro) and one external, for a total of 59 service offices.

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With information from DOBLELLAVE and ELSUMARIO

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La entrada The way of doing business is innovated by facilitating special spaces at Bancamiga El Hatillo apareció primero en Bitfinance.