Instagram announced the launch of a new tool, called AI Studio, through which users, both in general and content creators, will be able to create the AI ​​they want according to their preferences.

The announcement was made by Adam Mosseri, CEO of the social network, who stressed that it is currently only available in the United States. He added that the platform seeks to offer new ways to create the AI ​​that users in general and content creators want to respond to their followers while they manage their account.

Another novelty that will also arrive at Instagram in a few weeks is Creators’ AI, the artificial intelligence through which content creators will be able to “see themselves as an AI. They will be based on everything they have shared and everything they are going to share on Instagram. In addition, they can also indicate topics that they want to avoid talking about.”

Likewise, it is expected that users will soon be able to enjoy AI Characters, or “AI Characters” in Spanish, basically aimed at entertaining and inspiring.

M.Pino

Source: marketing4ecommerce

(Reference image source: Solen Feyissa in Unsplash)

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La entrada Instagram launches tool to create AI according to user preferences apareció primero en Bitfinance.

The pages of businesses, companies and organizations that have a presence on Instagram, will be able to add a button on their profile so that their customers can communicate directly with them through WhatsApp and thus improve their relationship. This function was already in operation on Facebook for a long time.

The company led by Adam Mosseri, announced, through a statement, the launch of the button that allows both social networks to be integrated. Instagram that, with just one touch, takes users directly to a conversation with the brand on WhatsApp”.

With this integration, companies will be able to reach more people and enthuse them to be their next customers through personalization. They can also opt for the optimization of their messages, take advantage of the automatic responses and the organizational tools of WhatsApp”. While users will be able to get a direct, quick and easy conversation on WhatsApp as soon as they discover a business on Instagram”.

According to the data provided by Facebook, approximately 75% of adult users choose to communicate with businesses via instant messaging before doing so through other means, especially after the Covid-19 pandemic that generated an increase in social commerce.

Steps to launch the integration

The process to access this new tool is very simple, only the following steps must be completed:

• Add the WhatsApp business number to the contact options in the Instagram business account.
• Choose an existing post on your Instagram business account.
• Click on the blue push button, choose messages and select WhatsApp.
• Set a goal, audience, budget, and duration for your ad to help you achieve your goals.
• Review your selections, preview the ad, and tap to create it. Once approved, it will go live in 24 hours.

M. Rodríguez

Source: marketing4ecommerce.net

La entrada Instagram integrates the WhatsApp function within company profiles apareció primero en Bitfinance.

Facebook reported that the development of Instagram Kids, an Instagram application aimed at children under 13 years of age, was paralyzed after The Wall Street Journal published information “on the psychological impact of this platform on adolescents.” However, they stressed that the company “does not give up on the project.”

The highest representative of Instagram, Adam Mosseri, said: “We believe that building Instagram Kids is the right thing to do, but we are going to put this work on hold” and will focus on improving parental control tools.

The Wall Street Journal published a series of articles reflecting the results of an investigation carried out by Facebook, which shows “that Instagram is harmful for a part of its youngest users and that it was especially toxic for adolescents, since it aggravates the problems that one in three girls have with their body image.”

For its part, Facebook, owner of Instagram, expressed its disagreement with the publications made, claiming that the results of its research detail both the positive and negative experiences of young people on social networks and the objective of the study was to “improve the application.”

Mosseri insisted that the project was misinterpreted. He explained that Instagram Kids is aimed at children under 13 years of age and parents “have the option of giving their children access to a version of Instagram designed for them, in which they can monitor and control their experience.”

He stressed that currently children receive phones from the first years of life and other social networks are already executing particular projects for a child target, referring to YouTube and TikTok, which already have a version for children under 13 years of age.

M. Rodríguez

Source: d.w.com

La entrada Facebook paralyzes the creation of Instagram Kids apareció primero en Bitfinance.

Adam Mosseri, director of Instagram, reported the change in strategy of the social network, indicating that it will no longer be an app where only photographs are shared, but will focus on four “key areas: Creators, Video, Shopping and Messaging.“

In this new stage, the social network seeks to integrate new ways of interacting through videos, which is why it will expose full-screen videos, immersive, entertaining and giving priority to mobile phones, hoping to become a general entertainment app based on videos and algorithms.

For Mosseri, it is important to evolve according to market demands. “Let’s be honest, right now there is very serious competition. TikTok is so big. YouTube is even bigger,” he said. Therefore, it is necessary for Instagram to evolve and become even bigger.

In addition, the network plans to report some of its news, such as showing users some recommendations on topics. In fact, a few days ago they raised the option to show ‘suggested posts’ in the main feed. As well as the possibility of selecting topics that these contents deal with.

According to what was expressed by the director, people use the search tool to “entertain themselves” and the video is a fundamental element in this search. With these changes, Instagram seeks to consolidate its place as one of the most important social networks in a market that does not stop growing in competitiveness.

From the begining, Instagram has been defined  a platform that allows users to interact through images. An app focused, first, on photography, then on images and with a growing presence of video has become a very important tool for electronic commerce.

M. Rodríguez

Source: genbeta.com

La entrada Instagram wants to be more than a photo sharing app apareció primero en Bitfinance.