In its ongoing commitment to strengthening the entrepreneurial ecosystem in Venezuela, Bancamiga held the virtual masterclass “When Eating Becomes Your Job.”
The event was led by renowned communicator Ronald Aristimuño, founder and director of Gastro No-mía, the leading multimedia platform for the culinary sector in the country.
During the session, Aristimuño shared his brand’s journey, highlighting that the cornerstone of its success has been maintaining a “genuine and experiential” vision, based on fostering partnerships and showcasing the quality of Venezuelan brands.
The communicator emphasized that his role is not that of a food critic, but rather that of an ally who recommends only what he truly enjoys, building a bond of honesty with his audience.
Tips for success, in partnership with Bancamiga
The conference focused on providing strategic tools for those who decide to venture into the competitive world of gastronomy. Aristimuño highlighted three recommendations that are fundamental to the success of those starting a business.
- The specialist urged entrepreneurs to find a unique selling point. “It is vital to learn how to differentiate yourselves in the market. If you cannot differentiate yourselves, then you must be the best at executing that specific product,” he stated.
- For Aristimuño, the relationship with customers does not end with payment for the product or service. He emphasized that “trust is earned through pre-sales, during-sales, and especially after-sales service, which for me is the main hook for customer loyalty.”
- He recommended focusing efforts on “blue oceans,” those unsaturated market niches. By identifying these spaces where similar businesses don’t exist, entrepreneurs have greater opportunities to capture and dominate the market quickly.
With this online masterclass initiative, Bancamiga reaffirms its commitment to Venezuela by providing high-level training so that entrepreneurs and small and medium-sized business owners can transform their ideas into sustainable and successful businesses.
With information and images provided by Bancamiga Banco Universal
Follow our news on Google! For current, interesting, and accurate information, click here to see all the content on Bitfinance.news. You can also find us on X/Twitter and Instagram
