Power cuts in Ecuador could return in April

The energy crisis in Ecuador has not yet been resolved. Although the conditions of the Mazar reservoir are good, according to the president of the College of Electrical and Electronic Engineers of Pichincha, Marco Acuña, the blackouts could…

Chevron to continue operations in Venezuela

The American oil company Chevron will continue operations in Venezuela after the United States Office of Foreign Assets Control (OFAC) automatically renewed General License number 41 for six months. The decision was announced during the…

Trump imposed tariffs on Mexico, China and Canada

Donald Trump signed this Saturday, February 1, at his Mar-a-Lago club, the order for the entry into force of the extraordinary tariffs on Mexico, Canada and China, as he had promised in his electoral campaign. Canada has reacted with a…

DeepSeek takes on Gemini and ChatGPT

DeepSeek, the Chinese artificial intelligence app, was launched on January 20 and since then it has caused quite a stir on the market, the stock exchanges, as well as taking on Gemini and ChatGPT. The President of the United States, Donald…

Sense of urgency in marketing increases sales

Are phrases like: Buy before it runs out!, limited quantities!, buy at a promotional price! familiar to us? They are part of companies' marketing strategies to increase their sales by creating a sense of urgency in the consumer. Psychology…