Amazon is preparing a novelty for its mobile application that will bring the style of social networks to its shopping app, with which users will be able to see products in a feed of images and videos and interact with them.
The technology company is preparing a new portal accessible from its application, a project known internally under the name of Inspire, which would be displayed with a diamond icon on the home page.
This section would adopt a style more similar to that of social networks, with a feed with products, which users will be able to share or mark a “Like”, and which will also allow them to buy the items they show.
An Amazon spokeswoman said the company is “constantly testing new features that help make users’ lives a little easier.”
According to a source close to these plans, the feed is already being tested internally, being visible to a reduced group of company workers.
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