FC Barcelona confirmed an agreement with the company Spotify to rename its stadium from next season, in addition to including the name of the Swedish platform on the front of the Blaugrana club’s shirts for four campaigns.
“The long-term strategic alliance in sports and entertainment, the inclusion of the brand on the men’s and women’s team jerseys and training kits,” the Catalan team said in a statement.
In addition, “for the first time, the global audio streaming platform becomes a regular partner of the stadium, which will be renamed Spotify Camp Nou“, the club said in a statement.
“Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to become a space that can celebrate artists from around the world. As part of the collaboration, for the first time in the club’s history, the Stadium will be converted to be called Spotify Camp Nou,” the statement added.
However, the agreement “approved and signed by the Board of Directors of FC Barcelona“, “is subject to the ratification of the Extraordinary Assembly of Delegate Partners that will take place on April 3 through an electronic voting procedure.”
Within the framework of this new long-term alliance for the property rights of the stadium, which begins in July 2022, it will continue with “the ambitious remodeling of the Camp Nou site, as part of the Espai Barça project that will transform the facilities and the environment of the club in a new integrated Barça entertainment experience open to the city”, said the entity.
K. Tovar
Source: CNN
