Taxpayer identification number must appear on social media and digital platform advertising

The National Integrated Customs and Tax Administration Service (SENIAT) announced last week that it will be mandatory for businesses, brands, entrepreneurs, individuals or entities promoting goods to display their Taxpayer Identification Number (RIF) in all advertising disseminated through social media and digital platforms.

The tax authority is implementing modifications to various collection tools in Venezuela as part of its digital advancement. The aforementioned provision was made official through Administrative Ruling SNAT/2026/00080, published in Official Gazette No. 43,435 on August 12, 2026.

The text states that the Taxpayer Identification Number (RIF) “must appear in all advertisements broadcast through mass media and digital communication channels,” which includes platforms such as Instagram, Facebook, TikTok, websites, and other electronic means.

The National Integrated Customs and Tax Administration Service (SENIAT) is moving forward with direct oversight of commercial presence and “e-commerce on social media, in a context of growing online sales and advertising activity in the country.”

Following the announcement of the measure, entrepreneurs and advertising agencies are expediting the necessary procedures to adapt their materials to comply with the requirement. Details regarding penalties for non-compliance are unknown, although it is known that “infractions of the RIF regulations are defined in the Organic Tax Code.”

M.Pino

Source: efectococuyo

(Reference image source: DaryaDarya LiveJournal on Unsplash)

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