With the firm purpose of promoting the country’s economic and social development, Bancamiga successfully held the Forum “Keys to Entrepreneurship in Venezuela” at the San José Obrero Parish in Los Frailes de Catia. Catia, Caracas.
This initiative, part of the bank’s Corporate Social Responsibility program, aimed to provide practical tools and essential knowledge to entrepreneurs and those with business aspirations and ideas in this community in the Sucre parish of Caracas.
The forum focused on addressing key chapters from the “Manual for Entrepreneurs: 10 Key Questions for Starting a Business in Venezuela,” the latest publication from the Bancamiga Publishing Fund. Renowned experts in different fields led the conferences, generating a valuable exchange with attendees.
Mauricio Parilli, director of Aprendo y Emprendo, opened the series of conferences by answering the question, “Can I develop a business aligned with my purpose?” The expert emphasized the importance of passion and a personal connection with the business idea as drivers for long-term success and sustainability.
Next, Edwin Ojeda, certified mentor of the Emprende Network and professor at IESA, shed light on the question, “To whom do I offer what I know how to do?” During his presentation, the professor delved into the importance of market segmentation and the development of the Canvas model.
Martha Lucero, brand advisor and entrepreneur coach, offered those present a set of practical tools to address the challenge of “How do I promote my products and/or services?” She emphasized the need to build a strong brand and utilize effective marketing strategies tailored to the specificities of the Venezuelan market.
The forum was closed by Oskayda Alvarado, Entrepreneurship Manager at Bancamiga Banco Universal, who detailed the various “Financing Opportunities and Product Portfolio” that the financial institution offers entrepreneurs. The bank’s commitment to promoting new business initiatives, offering accessible financial solutions tailored to the needs of each project, was highlighted.
“At Bancamiga, we are convinced of the transformative potential of entrepreneurship in Venezuela. This forum in Los Frailes de Catia demonstrates our commitment to bringing knowledge and tools directly to communities, empowering citizens to realize their ideas and actively contribute to the country’s economic development,” said Milagro González, Director of Social Responsibility at Bancamiga.
Entrepreneurship with knowledge, supported by Bancamiga
Attendees expressed their appreciation for the initiative, highlighting the quality of the presentations and the relevance of the topics covered to the current context.
Carmen Castillo, leader of the @hechoamano_conamorrr venture, acknowledged that it was her “first time participating in an activity like this, and I thought it was fabulous because it provides you with tools and things I didn’t know about. They’re interesting for boosting business.”
“This is excellent and a benefit to the community. I’m leaving with a very clear idea of what entrepreneurship is and how we should work,” said gastronomic entrepreneur Zuleima Chacón.
Leonardo Devia, leader of the @panymerengue venture, expressed his gratitude for the knowledge acquired at the forum, because “the fear of failure, to which we have dedicated our energy, dissipates as the information expands and becomes more concrete. For example, the Canvas allows us to have clarity when offering products and services.”
The “Keys to Entrepreneurship in Venezuela” Forum reaffirms Bancamiga’s role as a socially responsible player, committed to the development of Venezuela and the well-being of its communities.
With information and reference images provided by Bancamiga
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