YouTube, the social network of videos of the giant Google, seeks to keep its users hooked to the platform before the emergence of new alternatives on the Internet that cause migration.
Influencers are the main objective of the social network. For them, YouTube is creating ways to reward their content. These are ingenious ways to monetize their creations.
The platform has gradually introduced innovations such as paid subscriptions, the Superchat that allows customers to pay for highlighting their messages in the chat and a new merchandising sales program to sell their own products and display of shelves on their channel page .
With respect to the followers, it is important to highlight that they will not be left out of the brand’s strategy to keep their subscribers in the world, although the details for this segment are not yet known.
The strategic changes of YouTube seek to stop the migration of customers to other platforms, offering them a greater profit margin, although for this they have to accept the requirement to publish in the social network before any other.
M.Pino
Source: Marketing4Ecommerce
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